INSIGHT
VIRTUAL SPORTS INSPIRED
Both Europe and Asia stand out as strong, well- established markets with
robust ecosystems, driving steady expansion and contributing to the industry's ongoing
success. In North America, including Canada and the USA, the market is experiencing steady growth, indicating a
promising future as it continues to mature.
Meanwhile, Latin America also presents an exciting opportunity, with exponential growth in Virtual Sports popularity. This expansion is
attributed to increasing demand and adoption among players, making it an exciting area of opportunity for operators.
Officially licensed content resonates strongly with fans due to its authenticity and familiarity. Tat resonance drives increased engagement, participation, and loyalty, ultimately benefiting both the franchises and the Virtual Sports providers.
Give us a global snapshot of virtual sports. What is the growth rate of virtual sports? Regionally, where is the popularity of virtual sports steady, and where is it rising?
Virtual Sports are experiencing significant global growth across all verticals, including retail, lottery, and online platforms. Both Europe and Asia stand out as strong, well- established markets with robust ecosystems, driving steady expansion and contributing to the industry's ongoing success.
In North America, including Canada and the USA, the market is experiencing steady growth, indicating a promising future as it continues to mature.
Meanwhile, LatAm also presents an exciting opportunity, with exponential growth in Virtual Sports popularity. Tis expansion is attributed to increasing demand and adoption among players, making it an exciting area of opportunity for operators.
What regional regulatory frameworks serve as conducive environments for innovation and consumer protection in virtual sports? Conversely, where would you say requires some legislative change or clarity?
Certain regions have regulatory frameworks that support innovation and consumer protection in Virtual Sports. Greece and the UK, for example, offer clear regulations that integrate Virtual Sports seamlessly into the broader sports betting landscape. Tese markets provide stability and guidelines for smooth operations and enhanced consumer protection.
On the other hand, North America encounters some challenges due to state- specific regulations, which complicate the deployment of Virtual Sports. Te categorisation of Virtual Sports varies among states, with some classifying it as sports betting and others as iGaming, resulting in inconsistency.
However, there is a positive trend emerging. Virtual Sports are increasingly being integrated into legislation, with recognition that scheduled games align more closely with sports betting regulations than with iGaming.
The 25-35 years demographic segment is expected to hold the dominating share of the virtual sports market over the coming years. Going forward, is the priority to keep these players that are in their prime gaming years engaged as their disposable income rises, or to create games that will attract tomorrow's generation?
We are dedicated to continuously innovating our products and collaborating closely with operator partners to provide an engaging Virtual Sports experience for all age groups and channels. Our significant investments in content development and gameplay experiences are designed to appeal to a wide range of players. Te heart of our mission is monitoring player behaviour and adapting our offerings accordingly.
Our priority moving forward is to balance both strategies, keeping our core market engaged and attracting the next generation of players. Serving the 25-35 years demographic remains crucial because the growth and appetite in this segment validate our current strategy. We will continue to develop and refine our core products to cater to this group's rising disposable income and sustained interest.
Our recent releases, such as eSports and our NBA basketball product featuring archived games, will be particularly appealing to this demographic, while also showcasing our ability to innovate and adapt to changing player preferences.
WIRE / PULSE / INSIGHT / REPORTS P129
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