are going to start producing content directly for that market as well.
Why opt for Spain first?
We're highly interested in the Spanish speaking demographic. For us, we had a real pathway with the distributor there. SportsGrid really does want to expand into the Latin American markets, so we look at Spain as something of a testing ground for us.
You’ve stated previously that sports are simply data. What is data driven content in 2024 and how does this content differ from when SportsGrid was established?
It's multifaceted. We still try to provide our audience with statistics and fact-driven analysis. If the wind is blowing out 10 miles per hour in a right field, how might that impact the over / under and the score, for example.
But data-driven content now also means that we have a lot of data flowing through our network - on our audience, on watch time - so it's also optimising our show to super-serve our audience at any given moment in time.
It's not just about delivering scores; it's about delivering everything from which host should we use in a specific hour to what's the correct colour scheme.
How important is data impartiality? With the technologies available today, is this a valid concern?
Tere are so many data points out there. We're just trying to deliver a few pieces of information that might be relevant to you. Tere's confirmation bias in everything. Sometimes it's what you hear and sometimes it's what you don't hear that makes you want to place a bet.
What we try to do is say we're experts and
we're trying to deliver some things that might be signal from the noise, so to speak. Because there is so much data, right? Tere could be 10,000 different data points on one specific game. Me as a consumer, how am I supposed to know what's important?
How closely interwoven are SportsGrid’s ambitions with Responsible Gambling commitments?
SportsGrid is a member of the AGA alongside all our partners and that's a very important focus of our company. We recognise that problem gambling is becoming a big issue in the United States. We ensure that our content has a focus on entertainment, and that is also part of why SportsGrid is free.
We're not in the business of selling picks which goes down a little bit of a dicier road. Everything that we do has a focus of keeping things light and fun versus taking a different path, so to speak.
What is the future landscape of digital-first linear streaming and broadcast for sports betting content? What’s the direction of travel?
I think you're going to see a lot more live rights, and it's really going to be tertiary live rights streaming. You have a large swathe of sports that are just starting today, and they have the advantage in that they get to think about gambling and sports betting as part of their business model from day one.
Tis is not the case for the large tier one leagues that are just thinking about bolting it on where you go with the authorised gaming operator route.
We're going to start seeing innovative models of how these sports are distributed and how they integrate directly with the sportsbooks and the audience themselves.
We're just trying to deliver a few pieces of information that might be relevant to you. There's confirmation bias in
everything. Sometimes it's what you hear and sometimes it's what you don't hear that makes you want to place a bet. What we try to do is say we're experts and we're trying to deliver some things that might be signal from the noise, so to speak. Because there is so much data, right? There could be 10,000 different data points on one specific game. Me as a consumer, how am I supposed to know what's important?
WIRE / PULSE / INSIGHT / REPORTS P151
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