Pulse
Responsible Gambling BIRCHES HEALTH
The fastest growing segment of our patient population is without a doubt sports betting. Our research shows that a needed concentration must be on the 21-to-40-year-old sports betting demographic to ensure best-in-class clinical outcomes.
Increasing awareness of specialised resources and treatment like Birches Health is vital to guaranteeing regulated platforms are a central component of a healthy ecosystem. With the now widespread proliferation of sports betting and iGaming products, we all play a part in ensuring gambling harms are minimised.
Whilst problem gambling can affect anyone from any walk of life, have you found certain demographics to be typically more susceptible than others?
While gambling disorder may be the majority of our patient population, due to the significant incidence of co-occurring disorders, our clinical specialties extend across the gambling, gaming, compulsive sexual behaviours, substance use disorder, and more.
Te fastest growing segment of our patient population is without a doubt sports betting. Our research shows that a needed concentration must be on the 21-to-40-year- old sports betting demographic to ensure best-in-class clinical outcomes.
How does Birches Health collaborate with operators and professional leagues in the pursuit of bettering players' financial and mental health?
Birches Health closely collaborates with operators and professional leagues to create a healthier and more responsible gambling environment. Our primary focus is on increasing public awareness of problem gambling and promoting a holistic approach to awareness, prevention, treatment, and recovery services.
What more can be done by operators and professional leagues in terms of responsible gambling messaging?
Operators, professional leagues, and teams play an incredibly important role in promoting responsible gambling. Engaging with consumers as soon as they are onboarded can make all the difference to providing a sustainable player experience and ensuring individuals do not escalate at-risk behaviours.
Clearly communicating with individuals who decide to gamble at this stage can set a tone of
awareness of resources, treatment options and mindfulness, helping users recognise and resolve potentially risky behaviours before they escalate.
Another strategy is the approach we’ve taken with partners where Birches Health services are directly integrated. Tese integrations ensure that players can quickly find and utilise professional help when needed, without having to seek out external resources. Tis reduces the barriers to accessing support and makes it a seamless part of the user experience.
An unrelenting commitment to digital integration with specialised, comprehensive programmes for care and resources is essential. Te options available through Birches Health provide players with support systems that span educational materials, self-assessment tools, and direct access to counselling services.
What are your thoughts on the standards, policies and procedures proposed by the UK's pending gambling legislation? Are there any positive changes being implemented from a player health perspective? Where do you see areas for improvement?
Te impending UK gambling legislation revolves around several promising standards, policies, and procedures that are aiming to significantly enhance player health and safety. Increasing access to treatment for individuals struggling with gambling-related issues can only be a good thing.
Financial vulnerability checks are another worthy aspect of the UK legislation. Te underlying thesis behind these checks is sound, aiming to identify and protect individuals who
may be at risk due to financial instability.
However, the true success of these measures rests on their effective operational rollout. Implementing these checks in a low-friction and practical manner is a must to avoid complications and to ensure they serve their intended goals.
How is Birches Health looking to expand its programme of gambling-specialised care?
We’ll be scaling up our specialised services for 18- to 40-year-old sports bettors as we recognise the unique challenges faced by this demographic.
We’ve already launched new resource programmes designed for individuals eager to educate themselves about potentially at-risk behaviours before they require treatment. Tese programmes will offer early intervention and awareness, empowering individuals to recognise and address gambling issues proactively.
Additionally, we are bringing our specialised care programmes to more regulated states across the U.S. Tis expansion is crucial to making our services accessible to a broader audience and ensuring that more people can benefit from our expertise in gambling-related care. Working with more expert counsellors is also something we’ll look to do as it strengthens the support system for our clients.
Lastly, we are making sure our service is as accessible and flexible as possible, as we firmly believe there should be no rigid criteria to receive support. Our treatment courses are created to be inclusive and adaptable, meaning that anyone who needs help can access it.
We’ll be scaling up our specialised services for 18- to 40-year- old sports bettors as we recognise the unique challenges faced by this demographic. We’ve already launched new resource programmes designed for individuals eager to educate themselves about potentially at-risk behaviours before they require treatment. These programmes will offer early
intervention and awareness, empowering individuals to recognise and address gambling issues proactively.
NEWSWIRE / INTERACTIVE / MARKET DATA P163
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176
