Pulse
SPORTS BETTING SPORTSGRID
We're also interested in new verticals. We are paying close attention to casino content. There's a large swathe of viewers out there that are also very adjacent to our core user base as it stands now that are watching online slots.
resolutions and have a very deep understanding of who our audience is and what they specifically like. It's interesting because we have a robust female audience.
How does SportsGrid go about appealing to and serving a younger demographic in the 21- 45 age range whilst catering to experienced bettors?
First and foremost, we are fortunate that we're connected TV first. We don't just reach the cord cutters; we reach the cord nevers. By default, we have an audience that has largely fallen out of broadcast television which is why we're so effective in reaching that audience. We do it in different shows. While we don't just cater to the experienced bettor, we're also in the business of creating an experience for first- time bettors.
Tis comes back to data to understand who's watching and when and how we segment our shows to cater to that specific audience. Te audience that is watching from midnight to six in the morning is very different from the audience that is watching in prime time.
How does the company serve streaming platforms, sportsbooks, and advertisers, respectively?
As far as advertisers go, we work with sportsbooks like FanDuel and BetMGM and they have what's called "share a voice" on our network. Tink of it as a sponsorship where FanDuel has a three-hour block on our network. We ingest their odds and collateral. It looks like a FanDuel show and we're exclusively talking about them throughout the slot.
Te way that works is FanDuel selects their time slot. Tey like the morning, so we give FanDuel the morning and MGM has their specific time slots throughout the day and throughout the weekend as well. Tere's a lot of flexibility. Each sportsbook has their own
P150 WIRE / PULSE / INSIGHT / REPORTS
unique goals. Tey understand our customers and which time slots they specifically would like.
As far as actual customer segmentation goes, we have different shows which appeal to different types of age groups. Our network is highly optimised from a data perspective. We know when people are watching, what type of people are watching, and the talent and affinity groups that they like. Furthermore, we are omnichannel.
We understand there's a specific time of the day where you're on your phone, you're on your laptop, and you're on your connected TV. We try to deliver unique content experiences through each different platform. Like any business we are highly segmented. We try to serve our customers wherever they might want to consume content.
How do you navigate conversations where both FanDuel and BetMGM want the same time slot on the network?
We can seamlessly navigate those conversations. We're producing 18 hours of live original video content daily. Tat's a lot, right? Tere are a lot of time slots to go around. We haven't really run into those problems yet. We certainly will encounter them in the future, but we don't really view that as a substantial barrier.
Geographically, where is the company live and what markets are in the pipeline for expansion?
We're live in the US and Canada. We also have some international distribution in Europe. We have a feed that goes directly to Spain, for example. We are very bullish on international markets. SportsGrid is CTV-first, so we work directly with Samsung, LG, TCL, and many more.
As such, it's very easy for us to light up in international regions and we have even explored translating our network into native languages in specific markets. International is a big focal point of SportsGrid over the next few years.
We're also interested in new verticals. We are paying close attention to casino content. Tere's a large swathe of viewers out there that are also very adjacent to our core user base as it stands now that are watching online slots.
You're going to see a few announcements at SportsGrid over the next few months where we
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