INSIGHT MALTA OFFICE VISIT SOFT2BET
Max Portelli
Chief Financial Officer Soft2Bet
How significant a milestone is the opening of the new Malta office for Soft2Bet? What opportunities does the office bring to better serve the Group's partners in Malta and attract talent?
Te island took the strategic decision to work closely with the iGaming industry around 20 years ago. In that time, it has become the leading European jurisdiction for iGaming companies and having a physical presence in Malta is a natural step for Soft2Bet. Tis is thanks to a comprehensive package that the island offers to attract foreign investment and international talent.
Soft2Bet is based in a prestigious office space in the heart of Malta, which provides an inspirational and professional base for our present and future stars.
You joined the company back in May 2020 during which time Soft2Bet has experienced exponential growth. What have been your personal highlights over the last four years?
It feels that I have been at Soft2Bet for far more than four years! Primarily thanks to all the achievements that have led to this exponential growth in revenue, EBITDA, product and service offerings as well as our regulatory footprint.
Transitioning from single to double-digit growth is one challenge, but setting sights on triple-digit expansion demands an entirely different playbook.
While B2C operations are very much part of our ‘origin story’, we have evolved to become a B2B provider offering high performance platform and gamification solutions that leverage our B2C background and harness the proprietary technology and resources to diversify our revenue streams and increase those of our B2B partners.
An ongoing commitment to progress is enabling us to achieve these goals and pushes us to explore new perspectives and solutions that provide a platform for additional growth opportunities.
Soft2Bet's aim is to become a one-stop shop for companies, offering every component of
the supply chain. What components does Soft2Bet already have in-house, and what components does the Group still need to achieve its goal of becoming a one-stop shop?
Soft2Bet sets itself apart with its powerful, fast and innovative iGaming turnkey solutions for new and existing operators. With that, we also provide Motivational Engineering Gaming Application (MEGA), our industry-leading gamification solution that increases screen time, engagement and
While B2C operations are very much part of our ‘origin story’, we have evolved to become a B2B provider offering high performance platform and gamification solutions that
leverage our B2C background and harness the proprietary
technology and resources to diversify our revenue streams and increase those of our B2B partners.
revenues for our partners. Combined, these B2B products provide our partners with everything they need to run market-leading online casinos and sportsbooks.
In addition, technological innovation is at the core of everything we do and is part of our commitment to delivering exceptional value added services for our partners.
Whether an operator is after an ISO certified platform, content management system, casino and/or sports betting solutions, payments, strong customer support and KYC or responsible gambling frameworks, all of that is available at Soft2Bet.
Soft2Bet's growth has been mostly organic. Why has the Group chosen to go down this route to date? What operational and logistical benefits does and has this approach brought that might not otherwise be possible?
Essentially, the intellectual property we have developed and successfully launched isn’t
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