Trans RINA, Vol 157, Part C1, Intl J Marine Design, Jan - Dec 2015
LANDLUBBER TO SEAMAN - AN INDUSTRIAL DESIGN APPROACH IN THE PROCESS OF GETTING HIGHLY SPECIALISED ONSHORE PERSONNEL TO WORK
OFFSHORE (DOI No. 103940/rina.ijmd.2015.c1.40) M M de Monchy and B D Smit, DAMEN Shipyards B.V., The Netherlands SUMMARY
With the growth of the industries to offshore areas and industries working further offshore, the demand for highly specialised personnel grows respectively. Consequently, the past year trend of a shortage of qualified offshore personnel is becoming more of a problem as the availability further decreases. Highly qualified personnel are to be recruited from originally land-based industries. Getting these land-based specialists to change their 9-5 routine to long shifts offshore, requires a lot from them. A high salary is no longer sufficient to keep the qualified personnel. This stresses the need to fulfil the employees’ needs by implementing a new design approach; an Industrial Design process tailored towards the users. The process needs to focus on making their working and leisure time as comfortable and pleasant as possible.
This paper describes the user centred design process of creating an offshore work and leisure solution. By means of qualitative research methods, such as interviewing, creative sessions and story boarding, design insights were established. In turn, these insights were used to create a design solution concept for an offshore accommodation vessel. The design concept is based on user experiences and tailored towards the user to provide with the needs for land-based specialists in an offshore environment.
1. INTRODUCTION
The shortage of qualified offshore personnel is growing [1], due to the growing amount of offshore activities. The age of many oil
rigs, the tendency of result in a personnel. Besides a growing demand, investing in
offshore wind farms and activities moving further offshore
growing demand for qualified the working
situations become more complex. The complexity and the shortage of personnel demand more
established personnel and has impact on the safety [2,3].
The salaries in offshore functions are generally high. However offering a high salary as operator may no longer provide enough leverage to keep your employees. Employees among different operators keep each other informed about the working conditions. As the request for personnel is high, employees can easily shift between operators. For operators, it is therefore important to not only recruit the best people, but to please them and keep them satisfied at work as well.
New resources for qualified engineers need to be
addressed. These (service) engineers have often been planning to work onshore, or already have a steady career onshore. It seems that if you are not born with sea legs, working offshore is a very big step to take. In order to get new qualified landlubber personnel to work offshore, operators need to take the extra mile to get these engineers to work for them as seaman offshore. It is at this point where the integration of Industrial Design, with its methodologies and vision towards product design, provides valuable input in optimising products
towards users. The problem of keeping
employees satisfied, and getting landlubbers to sea should be addressed from a user centred perspective.
© 2015: The Royal Institution of Naval Architects
To address the focus more to the human side of products, research and
C-65 analyses should be performed in a
Consumer products on the other hand are often based on market analysis, close cooperation with users, and the product environment. Industrial Designers play a large role in this process of innovation and product development
by creating user understanding and
translating this understanding into physical concepts [5]. 2.2 FOCUS ON QUALITATIVE PROCESSES Within this project
process in from the 2. DESIGN PROCESS 2.1 TRADITIONAL DESIGN PROCESS
Traditionally, ships are designed from a rather technical perspective according a common sequence of steps [4]. In general, an existing ship is used as starting point and modified according to the client demands and operational tasks
planned ahead. Repeating and sequence results in a new ship proposal.
refining this
the data acquisition, and design general, had a focus on qualitative
investigations and analyses. As stated, the conventional design methods will be likely to be insufficient. The design for an innovative (problem) solution requires a different view on the matter. From a product design point of view, the user plays a central role within the process of innovation. He is the user, the expert and in the end the one to please in order to consider the design to be a good
feelings and moods. Elements which are very hard to objectively
product. Human beings describe
and quantify impossible to design according to. and
with emotions, thus
almost deal
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