Trans RINA, Vol 157, Part C1, Intl J Marine Design, Jan –Dec 2015
In planning a new product the role of the user and their behaviour is a key element that must be defined at the beginning of the process.
In developing two distinctive form languages for the WFSV, we have considered the psychological aspects controlling the definition of a vehicle, projecting implicit content and communication to the users of both values and messages. The application of such principles are considered in any form of vehicles, cars, boats, airplanes or motorcycles or any product related to culture. Since human perceptions and reactions are based on the same grounds. In some products it has been easier to introduce them for economic reasons (the cost of design is lower if spread on a million copies), but it has been also applied to “one off” cars. Highlighting the significant added value that design can bring to this commercial vessel sector. This needs to be considered in the context of the business model
and stakeholders involved in a
commercial vessel, which is very different to the leisure marine sector. Traditionally the commercial vessel sector is cost driven, with the yard subcontracting specialist activities based on competitive tender, building a vessel to the specification determined by the charter company. In recent years there has been a paradigm shift in this business model, with energy
companies informing
charter companies of the specification of the vessel that they wish to charter. The charter company then deal directly with yard, naval architect and interior supplier as stakeholders to address the specification.
Companies in other sectors are pursuing organizational wellbeing with an enthusiasm never seen before. The potential for lower absenteeism, fewer medical claims and substantial cost savings in terms of lower insurance premiums. Wellbeing involves many aspects of organizational
understand what
culture, their
from making job is and having a sense of
purpose, to providing the right space, tools and resources for them to be successful. Research shows that successful organizations support
their employees with a holistic
approach to mental, physical and emotional wellbeing. People who are well supported and more in control of where and how they work, feel safer and more engaged [10]. The significant role that personality has in the well- being of offshore personnel, will be a challenge for the recruitment of the next generation offshore wind farm technicians. They may have a range of personality types more associated with office workers
or land based
technicians. To this population the standard accommodation of a commercial vessel would be a challenging working and living environment. In order to address the issues of staff recruitment, staff retention and gender imbalance in this work force, a User Centred Design approach to wellbeing is critical for a successful WFSV design outcome.
Effective organizations understand that their primary objective is to enhance the performance of their employees. Well considered workplace design can be a
6. CONCLUSIONS
This paper reviewed the principles of aesthetic design from the automotive industry, which are
used to engage
the end user in emotional design and define a brand. It then examined the current implementations and future transfer of aesthetic design as an innovation into the WFSV sector as a tool to emotionally engage the user, helping them to develop emotional sustainability with their working environment. The exterior design of the vessel is one of many factors that are an integral part of a Human Systems Integration approach, which is the basis for Marine Design. The paradigm shift in the WFSV sector business model, with energy companies informing charter companies of the specification of the vessel that they wish to charter, is an opportunity for Marine Design to support innovation for strategic market advantage.
sure people 7. ACKNOWLEDGEMENTS
The authors wish to thank Captain Bob Mainprize of Mainprize Offshore, for supporting the Marine Design project presented in this paper. The authors gratefully acknowledge the grant support received to carry out the work presented in this paper as an integral part of the Leonardo TOI funded project EBDIG-WFSV, funded under the EU Lifelong Learning Programme, grant number: UK/13/LLP-LdV/TOI-621. The content of the publication is the sole responsibility of the authors, the European Commission is not liable for any use that may be made of the information.
8. 1.
REFERENCES.
FITCH-ROY, O., 'Workers wanted: the EU wind energy sector skills gap', European Wind Energy Technology Platform, August 2013,
http://www.ewea.org/fileadmin/files/library/pub lications/reports/Workers_Wanted_TPwind.pdf, accessed 06/09/13.
powerful tool for supporting employee performance. It supports productivity and also enhances employee health and wellness. Therefore building upon the emotional sustainability the next generation of wind technicians have with automotive design as a basis for exterior design could support the key financial benefits of staff retention and low stress environments to reduce human error as an integral part of a Human Systems Integration approach. These potential financial benefits directly relate to the reduced costs of new staff training and insurance costs, due to staff
retention and reduced
accidents risk levels. This is the basis for the potential Return in investment identified in the studies carried out by the defence sector [4]. Where it is suggested that for a 2.5-4% increase in acquisition costs a return in investment of between 40-60:1 will be realised. This will be examined for the WFSV sector in the further work of the authors.
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© 2015: The Royal Institution of Naval Architects
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