Trans RINA, Vol 157, Part C1, Intl J Marine Design, Jan –Dec 2015
to eat at in the evening. The rationale for applying it across lifestyle is that the people that value positive fashion, also want, food, hotels and other luxury goods. This is the first interactive Trustmark that examines a brand’s overall holistic appeal. The site awards brands that fit rigorous sustainability/ethical criteria with the trustmark, to communicate what the brands do in terms of social and environmental efforts, without assigning a value
judgement. It allows consumers to see for
themselves and make their own choices based on style, product functionality and most significantly, ethical actions. For example, information stating that a brand employs policies to prevent the use of child labour, forced labour, encourages recycling and regularly re- evaluates its supply chain. A wide mix of around 420 lifestyle brands have registered with the site.
The Bulgari hotel resort [22] engaged in sustainable
luxury through implementing the principles of Passive Design, it was developed according to the best practices in sustainable design set by BREEAM [23]. A green roof has been ecologically designed to highest standards by the London Biodiversity Action plan. examples of
Further charging points to support
green initiatives include electric car environmentally friendly
forms of transport, and 20 bicycles to guests to enjoy Hyde Park and discover London. This builds upon recent research that highlights the experiential value of luxury tourism [24]. The Sustainable Luxury Working Group (SLWG) [25] has been established by companies in the luxury industry that are committed to advancing good social, environmental, and animal welfare practices in their business operations, including sustainable sourcing practices. Their members include: Me; Cartier; Chloé; Kering; Mulberry Group; Ralph Lauren; Tiffany & Co. The objectives of the group are: to discuss common environmental, social, and governance challenges facing the luxury sector; to promote transparency, knowledge sharing, and collaboration across common global supply chains.
3.1 PASSIVE DESIGN
Passive Design involves making the most of natural energy flows in the environment to harness a thermally comfortable interior beneficial to the occupants of the superyacht and the environment. This involves considering the following factors: shading; orientation; taking advantage of
prevailing winds; encouraging
natural ventilation through stack effect; natural lighting. To harvest the natural energy of the environment the following should be considered: variations in vessel orientation in the context of harvesting daylight and solar thermal energy; adequate shading to prevent over heating; encourage natural ventilation, through cross ventilation or stack effect; thermal mass; adapting the interior colour scheme to support a natural lighting scheme. Although propulsive power dominates the energy profile of most ships, superyachts are in harbour 75% of the time
with auxiliaries accounting for 22% of CO2 emissions. Therefore considerable gains could be made from the reduction of auxiliary electrical loads. [26] This indicates the significant potential for Passive Design to reduce HVAC energy consumption.
A rigid wing sailing
catamaran design proposal that addresses the 'green luxury' gap in the market for luxury charter performance orientated vessels, based on the implementation of ecological technologies that enhance the user experience and also benefit
the environment, was presented by
McCartan and Kvilums [27]. It was designed using the principles of Passive Design for short cruises in coastal areas around the Bahamas, Caribbean Sea, Dominican Republic, and Cuba. Ecological accounting was used as a design tool to indicate energy intensive applications such as the HVAC systems and lighting, and further used to indicate cooling loads and major sources of heat gain, which became the focal point for the design specification. This resulted in an innovative proposal for an array of connected ETFE cushions on the upper deck surface, to enhance the stack effect of natural ventilation. A design proposal
for a catamaran eco-luxury cruise
ship, which integrates a Passive Design methodology within the marine design process, was reported by McCartan and Kvilums [28]. The concept design shows the potential of Passive Design as a means of reducing emissions in line with EEDI legislation, by reducing hotel loads such as HVAC systems and lighting. This design project was a transfer of innovation from Architecture and is informed by a RIBA Passive Design best practice case study. The orientation and location of a vessel is voyage dependant, an analysis of solar variations for a potential vessel route was carried out as an integral part of the design process. The resulting hybrid
minimising
passive design energy
operational costs.
4. DDI PROPOSAL: SLCS PRIVATE MEMBERSHIP CLUB
This project proposes the Sustainable Luxury Catamaran Superyacht (SLCS) as a new market sector for vessels to address both the needs and opportunities of the private membership club market in China. This is a Design- Driven Innovation proposal, informed by the innovative ‘Future Concept Feadships’ as well as the DDI insights of EBDIG-IRC. The design meaning of the SLCS is that of a floating private membership club for SHNWI in South East Asia, specifically China, with a strong focus on sustainable luxury.
It is
solution is user responsive, consumption and reducing
informed by the design
meaning of Quintessentially One, a new luxury lifestyle membership club on a 220m superyacht platform, which operates as a floating destination.
It has 12 triplex
apartments located on the top decks. They are available for purchase on a leasehold basis for the life of the ship, with prices ranging from 8m Euro to 12m Euro. It has 12 decks, a residential area of 13,000m2 and a common area of 9,300m2 supported by 490 crew. The amenities include: club reception; beach club; night bar; marina;
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© 2015: The Royal Institution of Naval Architects
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