Trans RINA, Vol 157, Part C1, Intl J Marine Design, Jan –Dec 2015
ten guests and ten crew, onboard amenities include a helipad, sunken pool and Jacuzzi. [23] The proposed business model of the vessel was a timeshare programme of 2 to 4 weeks blocks for the global HNWI market, provided by Royal Falcon Yachts dedicated management service.[24] The fluid nature of luxury in China could be an opportunity to develop this new market sector.
For the use of 13-36 PYC rules to create a larger vessel for more guest as a platform for spectacularistion, the increased costs would need to be funded through a different
business model of charter and ownership
compared to conventional charter or ownership. Such as the timeshare proposal discussed or charter as a floating private members club, which would have the combined design meaning of an exclusive events venue and a ultra- luxury boutique hotel, as defined in the Chinese coastal cruiser proposal of McCartan et al [19].
Where
spectacularisation is achieved through a large atrium and mezzaine banquet hall. The innovation of catamaran platforms offers unique proportions of space for interior design innovation and the opportunity for high speed at reduce energy consumption compared to a monohull, addressing the sustainable luxury agenda.
urbanism and entertainment space design, which is occupied by cruise ship design.
The multidisciplinary approach to cruise ships design offers a significant opportunity for Design-Driven Innovation. Given the capability of the sociological and conceptual analyses to create an evolution in the design process of both mega-yacht design and the significant market opportunity between mega-yachts and cruise ships. Where the opportunity for DDI would be to engage a more sophisticated HNWI owners (single or groups) whom are currently not attracted by cruise travel. This group could be attracted through a new design meaning for megayachts, which would address the sustainable luxury agenda, as a vessel carrying more passengers would reduce CO2 per passenger. These would be large vessel, either monohull or catamaran, greater than 100m and designed to PYC 13-36. Designed to represent a more homogenous cultural luxury style, they would offer a less egocentric
user experience The
development of the Incat Francisco shows the potential of the catamaran platform in terms of speed and seakeeping at a top speed of 60knots and 100m LOA. It is a platform with good proportions for a 36 passenger vessel for an evolution in design meaning.
McCartan and Kvilums [25] proposed that an integrative, holistic and iterative approach to Marine Passive Design, across multiple disciplines can help develop innovations in performance and design, in the context of HVAC and lighting energy consumption. Identifying and supporting the potential of parametric software as a design tool, as distinct from an analysis or evaluation tools, at the conceptual stage of the design process, can support improvements of energy conservation measures. A key aspect of Marine Passive Design is the implementation of natural air flow which addresses the biophilia agenda as an integral part of the design process.
7. CONCLUSIONS
Urban landscape innovation through spectacularization is a competitive factor in cruise ship design. Where individual
contemporary architecture
interests can be addressed through conceived as coherent
elements in the landscape. In the disciplines of interior design, interior architecture, architecture, spatial design and urban design, the synthesis of the terms ‘urban’ and ‘interior’ occurs with increasing frequency. The aim of which is to engage the potential of practices and techniques of disciplines concerned with interior and urbanism in new collaborative forms involving multi- scalar, multi-cultural, multi-discipline approaches. These collaborative multidisciplinary design practices represent the intersection between the evolution contemporary
4. 5.
engaging with a wide range of users as an innovation of design meaning in megayachts. Where the innovation in the new business model of owenership or charter would support the significant increase in costs of this new sector.
8. 1.
REFERENCES PONZINI,
D.,' Competing cities and
spectacularizing urban landscapes', Chapter 7 in 'Cultures and Globalization: Cities, Cultural Policy and Governance' edited by Helmut K ANHEIER, H.K., and ISAR, Y.R., Published by SAGE Publications Ltd, 2012, 1446201220
ISBN: 978- 2. 3.
GRACE, M.L. , "A Brief History of the Cruise ShipIndustry", June 2008,
http://cruiselinehistory.com/a- brief-history-of- the-cruise-ship-industry/ , Accessed05/04/13. CRUISE
LINES INTERNATIONAL
ASSOCIATION, " Profile of the U.S. CruiseIndustry",
http://www.cruising.org/pressro om-research/cruise-industry-source- book/profile-us-cruise-industry, 05/04/13
Accessed
KWORTNIK, R.J., 'Shipscape influence on the leisure cruise experience', International Journal of Culture, Tourism and Hospitality Research, pp. 289-311, Vol. 2 No. 4, 2008
KOLBERG, S., 'Constructing a ‘‘democratic’’ dreamworld: Carnival cruise ships and an aesthetic of optimism' , Culture
Journal of Consumer 0(0),pp1–19, 2013, DOI: 10.1177/1469540513509643 6. 7.
RAPOPORT, A., 'Human Aspects of Urban Form: Towards a Man-Environment Approach to Urban Form and Design', Pergamon Press, 1977, ISBN 0-08-017974-6.
HIDALGO, A.K.,' Urban Streets: Towards a Psychological Restorative Function', 2nd Future
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© 2015: The Royal Institution of Naval Architects
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