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Trans RINA, Vol 157, Part C1, Intl J Marine Design, Jan –Dec 2015


along the west coast of Africa, which could be services by


cost and high demand for pharmaceuticals deliverie They could be air dropped from light aircraft to the sea the proximity of the vessel as a low security risk delivery strategy for high value critical goods. The use of wa makers removes the need for water logistics to supply the medical support vessel and provides an opportunity for ambulances operating from the vessel to distribute both a


y chartered OSV or coastal freighters. Due to the high es.


a in atter


water and temporary significant bu


uses, shelters, as the vessel has


storage capacity. In terms of ambulance these could be op erated as conventional bus transport to collect patients from rural areas, as 75% of the world’s po pulation live within 150km of a port ci Through the use of modular interior these buses could reconfigured to be fitted with frames for 8 stretcher atients and 4 sitting passengers, while the vessel is in transit to the disaster area.


ity. be


pa


A recent paradigm shift in freight transport that could support reduced logistics costs is advent of the Physical Internet (π). Inspired by the paradigms of the Digital Internet, the Physical Internet enables organizations to move and deploy physical products seamlessly though logistical networks just like data packets move through the Digital


heterogeneously; enabled by guiding protocols. This concept is


Internet, gaining


interconnected, underpinned


by


and sustainable logistics syste standard


transparently, momentum containers


though distributed, multimodal transport which transit s


the Physic there are


as a global, em,


transported by various modes. The containers move in


that are easi ily networks


containers for the step in the network. [28] In the context of


sites aggregate containers and optimize the cal Internet,


categories of firms: the π-Enablers and the π-Enabled. two important efficiently and


to be efficient (e.g., containers, vehicles, equipment) will transform current providers. π-Enabled firms exploit the potential value creation induced by the Physical Internet to


create value for the fulll range of stakeholders


invol ved. The realization of the Physical Internet will allow suppliers the opportunity to reach new markets by increasing frequency, reducing constraints related to lot size, and reducing the cost of delivery. The emerging trend towards mass customization of products will become easier due to the reduction of shipping costs. The recent EU funded project Modulushca [29] furthered the goals of the Physical Internet by developing modular units that could be readily deployed to support medical support


the vessel fleet t. By maximising the


utilisation of the carrying capacity by using π-modular units, the world’s first physical internet modular OSV could supply the oil & gas industry of We st Africa as well as the medical support vessel fleet.


The UN led a reactive global response to contain and eradicate Ebola through the esta mission to tackle


the growin


ablishing a UN emergency ng challenge, with aid


expenditure totalling almost $1bn (£600m). This figure does not include the more significant expenditure of developed countries in terms of mobilising centres for disease control and border control measures . Given that the current outbreak of Ebola iinvolved the Zaire strain, which kills up to 90% of people infected and that the s specific to that strain.


recently developed vaccine is


There is a risk of the virus mutating, resurfacing in West Africa and requiring the development of a new vaccine. Developing the medical support vessel fleet to act as hospitals and training centres to


educate rural


communities in the practices of infection control, would greatly reduce the risk of the epidemic developing again. While providing a cost effective and appropriately sized response to such disasters. Thiis proactive j oint venture strategy would offer the international community greatly reduced overall costs, whilst pro


ve oviding the west coast of


Africa with a significant health care provision. CONCLUSION


6.


Ebola has provided a renewed impetus from the global community to have a predictable and organized response mechanism for health emergen


ncies requiring a surge in


Figure 29: Type of business model innovation strategy for the Physical Internet [28]


The introduction of the Physical Internet will force firms to innovate. Figure 29 shows the relationships between π- Enabler firms and π-Enabled firms. π-Enabler pr


firms rovide the necessary physical and material


infrastructure, including a full range of services. The standardization that this suggests for the Physical Internet


C-174


clinical care provision. This Design-Driven Innovation proposal for a regional network of floating field hospital would be fully integrated into local healthcare system. The network would be operated as a joint venture between local Government, NGOs and UN agencies, with a UN disaster management command centre and SOP established between all stakeholders. Fo r this reason each medical support vessel has an office with collective disaster management capability the use of augmented reality defined SOPs which involve v


y within the fleet, through technology and clearly video conferencing with


local Governments NGOs and otther key stakeholders. The proposal involves a network of low c ost pontoon build


based hospitals that are cheaper to than


© 2015: The Royal Instittu


ution of Naval Architects


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