Trans RINA, Vol 157, Part C1, Intl J Marine Design, Jan - Dec 2015
cruise liners, with large flowing atriums and mezzanine rooms, and volume as a statement of luxury. A key change in design meaning to a less egocentric experience could innovate the nature of ownership and charter. Such as the Porsche vessel which is a time share and the Quintessentially One which is a floating
private
membership club. We will now review a number of a number of Design- Driven Innovation (DDI) concepts features developed within EBDIG-IRC that engage in spectacularization and could be applied to megayacht design.
5.1 ATRIUM PROPOSAL FOR THE CHINESE MARKET
The Chinese cultural interpretation of a superyacht, in terms of luxury and functionality, is fluid. It will eventually become more defined, as leisure becomes more
boating activity. McCartan,
established as a high status luxury Verheijden, Roy and Nuvolari-
Duodo [19] reported on a multidisciplinary superyacht design project engaging in Design-Driven Innovation (DDI) through the application of a technologically advanced high speed platform combined with the implementation of a culturally specific emotional design framework. The project built upon the emotional design aspects of high speed boating and contemporary Chinese luxury, including the heritage of Chinese Art Deco. The radical change of design meaning for Design-Driven innovation within the design scenario, was achieved through cultural insight into boating activities in China. Building upon the exhilarating experiences of high speed small craft, provided a focus for the emotional design approach; similar to the way that Alessi developed their kitchenware related to childhood memories.
Luxury yachts for the Chinese market need a culturally focussed design approach. In terms of design this translates to a removal of large sun decks, and the inclusion of mah-jong salons, and large dining areas in the interior. In comparing the behaviour of operational usage of luxury yachts between Chinese and European owners, Europeans go on a cruise for 10 days or 2 weeks. Whereas Chinese owners would use the boat for a few hours
per weekend to entertain clients, family, and
friends; using the vessel as they would a restaurant for a banquet in the city. In terms of design meaning the vessel was a floating restaurant to received a large number of guests. This required a large reception area, where the spectacularisation was a large atrium with reception areas. The vessel GA was very different from the European concept of a superyacht as there was limited accommodation for guest with a strong focus on large guest numbers expected to arrive by tender and be wowed by the reception area on the 130m pentamaran vessel.
The atrium plan view in Fig.18 shows how guests flow from the right into the gallery areas which connect at three points to the atrium. The doors of the guest pod and
private pod provide controlled space which allows for differentiation of the status of guest to be acknowledged upon their arrival. The view from the atrium balcony is shown in Figure.19. The traditional style roof tiles can be seen at the top of the wooden pillars. The water feature is located at the centre of a winding staircase which has a traditional pattern of door windows. The hand rail flows into the floor. These design features being culturally specific engaging in the principles of Feng Shui.
Figure 18: General Arrangement of atrium
Figure 19: Rendered image of atrium
5.2 APARTMENT AND DINING SPACE FOR US/EU MARKET
McCartan, Verheijden and Crotty [20] reported on a design
proposal for a next generation transatlantic
superliner, which had two interior areas which could be adapted into a megayacht to engage in spectacularization. Namely, the panoramic mezzanine apartment and the panoramic mezzanine dining space. The dining hall was a double height room with mezzanine seating. In the centre of the room there is a show kitchen, directly above the main kitchen on the floor below. The feature piece of the room is a contemporary chandelier, with an illuminated design relief of the Statue of Liberty and the map of Europe. The design was inspired by satellite images of the shipping lines taken at night across the Atlantic, which ties in the commercial use of the ship. The dining area is inspired by the hall of light on the Normandie. The Normandie used artificial light as a design feature, as it had a dining room in the middle of
© 2015: The Royal Institution of Naval Architects C-23
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