Review ICE TOTALLY GAMING 2015
Epicentral is the gaming industry’s only enterprise-level solution that allows casino marketing teams to deliver targeted coupons and bonuses to players directly at the electronic gaming device, in real-time at the click of a button. Epicentral has consistently delivered proven, meaningful performance in ongoing floor-wide marketing operations. Installed at 11 casinos and across over 10,500 electronic gaming machines, customers are reporting significant results such as a 46 per cent average increase in slot handle the evening of a coupon-drawing promotion, a 100 per cent increase in lower-tier player average daily theoretical (ADT) and a 37 per cent increase in weekday afternoon slot handle.
Epicentral works in conjunction with TransAct’s award-winning Epic 950 printer, whose proven reliability has made it the ticket-in/ticket-out (TITO) casino printing solution of choice as demonstrated by its installation on over 500,000 slot machines worldwide. By eliminating
“Suzo-Happ has
demonstrated a keen ability to understand the power of our
TransAct’s Tracey Chernay HIPPODROME PROVES PERFECT
MARKETING SITE FOR TRANSACT TransAct Technology invited ICE attendees to ‘Ask Us How’ TransAct’s Epicentral software increases casino revenues, although with the close proximity of London’s Hippodrome Casino, a happy user of the system, it could also have been ‘Show Me How’
Since implementing Epicentral in September 2013 across it entire floor of 144 electronic gaming machines, Tracey Chernay, Senior VP of Global Casino, Gaming and Lottery for TransAct Technologies, explained that since implementing Epicentral in September 2013 across it entire floor of 144 electronic gaming machines, Hippodrome has benefitted from the power of real-time, targeted bonusing directly at the gaming device, including: a 60 per cent increase in players club registrations; a 37 per cent increase in weekday afternoon slot handle; a 34 per cent increase in the number of returning players; an 86 per cent increase in points earned from both existing and
new players club registrations; and, a 14 per cent increase in average player time on device.
“It’s working very well for the Hippodrome but also really well for us as there is no better advertisement for any gaming product than a delighted gaming operator. The improvements in their ongoing operations have allowed Hippodrome to drive increased traffic, grow their base of carded players and ultimately grow revenue.”
TransAct was exhibiting with Suzo-Happ, following the recent expansion of the companies’ strategic relationship to include all European territories.
Tracey Chernay added: “Suzo-Happ has demonstrated a keen ability to understand the power of our products – from the innovative Epicentral promotion and bonusing software system to our industry-leading Epic printers – and share that message with customers around the globe.“
products – from the innovative Epicentral promotion and
bonusing software system to our industry-leading Epic printers”
player/ticket interference through its TicketBurst technology, the Epic 950 seamlessly prints promotions and bonus offers directly to players at the gaming machine while they are playing.
In addition to Epicentral and the Epic 950, TransAct was showing the Epic 880, a compact printer for all types of gaming machines (including amusement with prizes, skill with prizes and video lottery terminals), and the Epic 430, a printer whose easy- to-configure modular design makes it the ideal choice for casino operators’ customer self-service kiosks.
Harald Wagemaker, Executive Vice President of Sales and Marketing for Suzo-Happ, added: “Our key business goal is to seek out and partner with companies who share our passion for the gaming industry and whose products provide tangible benefits for customers. Our expanded distribution agreement with TransAct is an excellent example of this philosophy and we are delighted to partner with them to bring their unique Epicentral solution and best-in-class Epic casino printers to our diverse, global customer base.”
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