Review ICE TOTALLY GAMING 2015
rounds played with over 350,000 users and 40,00 unique users daily and over 2,00 daily new users. Those are pretty impressive figures. It’s completely B to C with players accessing through their facebook accounts but it’s really allowing us to build the brand with a new generation of players as well as take data. We get lots of traffic from Spain, Ireland, the UK, Asia and South America. It’s working as much as data tool as a marketing tool. The social to real conversion rate isn’t huge at the moment but World of Bingo is giving us lots of data on different regions.”
Zitro’s Iain London with Johnny Ortiz and Rais Busom
ZITRO UNVEILS TOURNAMENTS FOR SOCIAL ‘WORLD OF BINGO’
World of Bingo, Zitro Interactive’s social game app, is preparing to launch its social video bingo tournament, a unique feature that sets it apart from its competitors
In these video bingo tournaments, World of Bingo players will compete against each other to win as much of the community jackpot as possible. The tournaments last half an hour,
with the possibility of re-entering once a player has no points left. The players with the most winnings throughout the tournament win a prize. Both the distribution of prizes and the player’s position in the overall ranking are constantly shown in real-time.
Iain London, International Sales Director, said: “In less than a year since launching the social game, World of Bingo has seen more than 2.5bn
A NOBLE MOVE INTO ONLINE
Server Based Gaming developer Noble Gaming showed content from its VLT concept I-PAX slot cabinet and its ASPECTO upright cabinet online
Server Based Gaming developer Noble Gaming was taking content from its VLT concept I-PAX slot cabinet and its ASPECTO upright cabinet online at this year’s ICE.
Both land-based cabinets are available on Noble Gaming’s server based multi-game STARMAX in colour sets of red, blue, purple and green with each set offering up to 30 slot games available on Noble Gaming’s Remote Game Server DIMAND.
Maria Buzova, Marketing Manager, said: “We’re looking to mirror our online games with our land- based games so that players can find the exact games at home that they have been playing in
land-based venues. Our games are rich with popular icons such as fruits and jokers. From a land-based perspective our VLT products are very popular in Czech and Italy. We’re now looking at expanding into L. American markets.”
Nevena Aleksieva, Sales and Business Development Director at Noble Gaming, said: “This year’s edition of ICE Totally Gaming Show has been very positive for us in terms of visitor’s interest and business opportunities to explore. We are pretty satisfied with the number of visitors that came to our stand and spent time with us getting information about our product portfolio and knowing more about our company. We achieved our goal of strengthening our relationships with our customers and attracting new ones, mainly because of our biggest advantage: we listen to what the industry wants and needs and provide targeted solutions.“
In terms of Zitro’s land-based offering, 2014 really was one of international growth with market share seized in Philippines, South Africa and Ireland with the company’s’ Blackwave, Bluewave and B-wave ranges..
“Bobby Cash has been really popular,” Mr. London explained. This Cumulative system connects all machines in one gaming room, bringing a community feel to the floor. It allows players with their Cash Point Counter activated and at least 50 points to win more money. This is the only condition for a Bobby Cash prize to appear any time. The top screen of the machine shows the friendly pet looking for a teddy bear, a ball, or its gold bone. During the Bobby Cash game, players may continue playing and win at the Bingo, Cumulative, Bonus or even Mini Bingo.
Zitro’s Electronic Bingo, BET, was also attracting plenty of attention.
Noble Gaming’s Maria Buzova and Bilyan Balinov
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