Review ICE TOTALLY GAMING 2015
Alfastreet Sales Manager Ana Zlender, pictured at ICE with the new slots range
You have partnered with a games developer to create your slot machines, could you describe the type and variety games you’re offering to operators and the collaboration with your designers?
Despite some of the layouts seem like a spin-off from the most common games, our games are all original and beautifully made; the graphics are exceptional, the themes very involving and they keep the player intrigued. We already have great variety and wide range of games to present to our customers. We are constantly talking to our partners and creating new ideas and new themes for our upcoming games. We are now partners with the game developers that we selected and we will together make a statement in the always crowded slots market.
We saw the final, complete and ready-for-sale Royal Derby at the ICE show, the first new mechanical horse-racing game on the gaming market for many years. The concept was born out of a conversation and demand from one operator - what’s been the wider market reaction to Royal Derby now that it’s on sale?
In one word: overwhelming. It has been probably one of the most noticed machines of the ICE 2015, judging by the crowd constantly around it. The
Albert Radman Sales Director, Alfastreet.
The R4, R5 and R6 were completely new at the show - what are the changes and new novelties that operators can expect from the latest versions of these player favourites?
“Everybody in the gaming community knows Alfastreet as a premier producer of ETGs, so you can imagine, they didn't expect to find [slots] on our booth. The reactions were extremely positive and confirmed that we made the right choice to venture into this sector. The products that we released are finished and made to deliver immediate results, so we are sure we raised some worries at the neighbouring booths.
customers want it ASAP and we are convinced it will be a true successor to the great machines of the 1990s. We are a bit concerned as most of our competitors came to observe this game, take some notes, and photos as well. As it happened many times before, we are sure we can expect another such game, in the future at some other stand(s).
The machines are part of a new design concept, that derives from the first R4; compact, highly capable machines, that not only enable the player to sit extremely close to the cylinder, but support Multigame and Simultaneous Play options. They are the ideal choice for the smaller venues or exclusive V.I.P. Clubs, as they can be completely customised to the client's wishes.
Last year Alfastreet invested in both its research and development and production facilities in Slovenia - is the introduction of the slots range just the beginning of a new wave of innovation from Alfastreet?
That is correct, we are investing funds and resources into pushing the envelope higher, to provide our customers with tailor made products that will define the future of electronic gaming instruments. Alfastreet has always been considered a pioneer among world's gaming equipment producers and we'll make sure to keep on living up to this reputation. Our development is always on top speed. 2015 will produce more surprises for everyone.
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