Review ICE TOTALLY GAMING 2015
strong new titles including Category C models Queen We are the Champions; Queen Rhapsody; and DEAL OR NO DEAL Dropzone. They were joined by Category B4 game DEAL OR NO DEAL Box 23, the lo-tech Category C pairing of Golden Winner and Queen Casino, plus DEAL OR NO DEAL Win Fall Casino.
Empire Games, meanwhile, had lofty ambitions for a brand new quartet of titles making their show debut at ICE, which comprised the Lucky Ladder three-player and Odd Bods single- player in ticket redemption for- mat, alongside Category D three-player Gold Run and Category C Lite three-player Over the Rainbow.
For national operator Gamestec, the big promotional push at ICE 2015 focused on the iPub Casino Slots. With a choice of 35 games on board, all accessed via its intu- itive menu, the fully connected platform is generating an incredible 2.5 million plays every week. And with updated content every month, it’s delivering brand new gaming experiences to a growing army of players in the UK pub sector.
Visitors seeking out the latest digital content for online and mobile on the Mazooma Interactive Games stand had nine titles to peruse. They comprised Cleopatra Queen of Slots; Gemstone Jackpots; Mighty Tridents; Cops ‘n’ Robbers; Happy Fruits; Rainbow Reels; Rumble in the Jungle; Spinderella and Clockwork Oranges.
Commenting on Novomatic UK’s ambitions for 2015, CEO Zane Mersich said: “The importance of this exhibi- tion can never be understated, both in terms of the way it delivers an invigorating start to the New Year and its role as an inspirational showcase for new ideas and concepts. It is, without doubt, a highly effective shop window for the global gaming community. As our cus- tomers have come to expect, Novomatic UK and its con- stituent brands reflect those values with a world class portfolio of gaming products that are as exceptional as they are truly innovative.”
THE GROUP OF COMPANIES At ICE 2015, the Novomatic Group booth encompassed
18 international subsidiary companies and affiliates catering to the various segments of the gaming industry. Right at the front of the booth NOVOMATIC UK (com- prising Astra Games, Bell-Fruit Games, Empire Games, Gamestec and Mazooma Interactive Games), featured alongside Eurocoin, Admiral Sportsbetting and a large Novomatic Interactive area. The online/mobile product offering featured companies such as Greentube, iGaming2Go, Mazooma Interactive Games, Extreme Live Gaming, Betware and Novomatic Lottery Solutions. AWP and VLT offerings for the Spanish, German and Italian markets, were presented by Novomatic Gaming Spain, LÖWEN Entertainment Crown Technologies and Novomatic Italia, respectively.
NOVOMATIC UK NOVOMATIC UK set out its stall at ICE to promote a
broad range of new product launches from its top per- forming brands including Astra Games, Bell-Fruit Games, Empire Games, Gamestec and Mazooma Interactive Games. Among the debutantes from Astra Games’ was the stunning new video-based Category C product, Community £100 bonus. This is a six-strong
“As our customers have come
to expect, Novomatic UK and its constituent brands reflect those values with a world class portfolio of gaming products
that are as exceptional as they are truly innovative.”
compendium of feature packed games comprising Space Kings, Winwall, Cashanooga, Bars Attacks, Thunderflash Cash and 100.00BC. It was joined by Category C video product iPub Casino Slots. Also show- ing were Category B3 products Slotto 500 and iBet Jackpot 500 plus a quartet of reel- based Category C titles including House of Fortune Multistake, Gold Vault Streak, Bullion Bar Streak and the well-known Electrocoin favourite Bar X.
Astra’s sister company Bell-Fruit Games made the jour- ney from Nottingham to London with a bumper crop of
AWP-DESIGN.NL In 2013 Eurocoin Gaming, JVH Products and AWP-
design.nl were merged into Eurocoin Gaming. Within the three companies strong brands have been developed: JVH, Bell-Fruit and Errel. Additionally, Eurocoin Gaming holds the exclusive dealerships in Holland for some well- known industry brands. Eurocoin Gaming has a dominant market share with 70-75 per cent in the Dutch pub market and around 30 per cent in the arcade mar- ket.
AWP-design.nl is extremely successful in both home and export sectors with their range of reel-based machines: one notable and continuing success being the company’s work in the Lithuanian market.
INTERACTIVE AND ONLINE GAMING Vienna-based Greentube, a market leader in online
gaming solutions, demonstrated at ICE its well-known Casino Slots, latest Mobile Games, variants of Bingo, Skill Games, Server Based Gaming solutions and so much more. Greentube also showed an expanded and well-diversified product portfolio with an AWP ‘reloaded’ segment and the latest Social Casino Gaming solutions. Greentube was be joined at ICE by iGaming2Go, Mazooma Interactive, Extreme Live Gaming, Betware and NOVOMATIC Lottery Solutions.
5 3 EUROCOIN GAMING, JVH PRODUCTS,
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