Review ICE TOTALLY GAMING 2015
At the ICE show in London DRGT underlined exactly why it’s the fastest growing systems company in gaming
Jurgen De Munck, CEO and co-founder of DRGT, stated that this year’s ICE has been the best ever for DRGT. “2015 has started where 2014 left off – with great demand for the innovative solutions of this independent systems company,” said Mr. De Munck. “Expect DRGT to be again true to its statement of being the fastest growing systems company at next year’s ICE.”
Within the space of just three years, DRGT has grown its customer base to over 500 casino venues in more than 35 countries around the world. The installed base has grown from 8,000 to over 30,000 during this time. This serverless technology that provides operators with precise and complete accounting and marketing data has shown to the market the sheer amount of benefits that DRGT provides gaming operators. Furthermore, the intuitive software makes it so simple for operators. This simplicity begins with the way the DRGT products are labelled. The ‘dr’ prefix makes it immediately clear what the individual products offer, such as drScreen, drAccounting, drBonusing and drCashless.
The widening structure to support international growth was demonstrated at ICE with the announcement of the opening of two new
The DRGT team at ICE PLAYING INDEPENDENCE GAME
DRGT subsidiaries – DRGT Africa and DRGT Colombia.
This year’s ICE saw the introduction of the drScreenMini. All the benefits (such as accounting, marketing, promotions, advertising, television and music) can now be displayed on the small player tracking screen. This is an important addition and now operators can decide whether to portray this information on the slot screen (drScreen) or on the player tracking screen (drScreenMini) in the same brilliant colours as on the main screen.
Further exciting news related to the improved Multi Game reporting – all the required statistics can be displayed for all individual games on a Multi Game slot machine, including individual game play, pay-in and pay-out statistics.
MASTERCLASS IN WINNING PLAY
Ainsworth Gaming Technology enjoyed a storming ICE show, with dedicated UK casino machines launched at the event
ICE 2015 provided the perfect preview with the introduction of yet more new games and cabinets, to allow further expansion in more gaming jurisdictions for land based and online.
Notably ICE paved the way for the introduction of new concepts for the UK B1 Casino’s with games especially created for this segment such as Fortune Ox and Royal Diamonds. The great games and themes could be seen throughout the Ainsworth stand for the core Game Plus library: Quad Shot, Double Hit, Play 40/50/100 Lines, Wheel Winner, Multi Win and High Denom.
Centre stage was the latest cabinet – the A560SL featuring the Sweet Zone and Whopper Reels innovative game packages. These highly entertaining games are presented on a 32” portrait high definition screen. Jackpot offers can
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be displayed with a 19” LCD Topper option. Just some of the games were on display included Rumble Rumble, Big Bang Bucks , Flying Horse, King Cat, Fire Wizard, Ice Wizard, Power Fruit 7’s and Mega Fruit 7’s with many more titles available.
Adding to this, the enormous A560 Wide Boy brings features alive with the 32ins. landscape mode LCD top box and exciting game driven LED lighting. Headline titles on display at ICE included Hummin King Spin, Reel of Wheels Horsepower and Cash Challenge.
Ainsworth UK Managing Director, Robert Dijkstra, looks back on an extremely successful show, stating, “Our growth rates remain amongst the highest in the industry which reflects on the sheer amount of focus we place on our games and gaming machine range. On behalf of all the Ainsworth team, we wish to thank all the visitors to our stand. You all made this a very special ICE for us.”
Operators can benefit from the DRGT systems technology on their entire floor as drTable gives complete accounting information on live gaming tables.
“The feedback from ICE was truly amazing. Our customers often commented how pleased they are that they have DRGT systems. They know we are an independent company that focuses entirely on systems. Our development cycles are shorter and we are able to introduce innovations to the market at a faster pace. Systems offer great opportunities to increase customer satisfaction and we are constantly in dialogue with our customers. We were able to greet further new customers at the ICE. We continue to invest strongly in building our company structure as the founding of two further subsidiaries underlines”, commented Mr. De Munck.
Robert Dijkstra, Ainsworth UK MD
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