94 Friday 07.09.2012
theibcdaily
Recognising the signs of the times The days when an investment was safe for 10 years and even longer
are now over says Peter Nöthen, managing director, Wellen+Nöthen
There is no longer any doubt that our industry is in the grip of a deep-rooted technological transformation process. The switch to file-based production processes, SmartTV and long- term archiving of digital data, the current debate on multi-platform content distribution or the definition, development and implementation of new workflows are but a few of the challenges we have been confronted with for many years now.
But these changes are not only happening for their own sake. Driven by the digital revolution, broadcasters are compelled to make use of the enormous benefits of fast, efficient and digitally-networked infrastructures for their future business models. Following the successful examples of major IT and media companies such as Microsoft, Google and Apple, today’s broadcasting clients also require sophisticated production and distribution systems. Using success models from the IT sector as a blueprint for the broadcasting market to keep up with the global media race, then, is the obvious answer. However, only parts of it can be seamlessly adapted for our use. The special challenge here is not only simply copying the structures of the IT sector, but rather ultimately combining them in a logical way with laws of our own sector that
Peter Nöthen: ‘The standard a broadcaster chooses will affect everything’
have been growing for years. For example, bringing investment cycles and the constant innovation of hard- and software in line with those of the IT sector: new broadcasting infrastructures are often designed for long-term amortisation, which is linked with the special technological requirements as well as the longevity and future-proofing of the technology. In this context it is time to rethink our values. The days when an investment was safe for 10 years and even longer are over. On the contrary: it must be taken into
Storage for OB and more
Object Matrix By Carolyn Giardina
MatrixStore Quattro from Object Matrix is a compact new storage system designed predominantly for OB trucks and smaller
production facilities. The new system starts at £12,999 for 24 terabytes of storage and takes up 2U in a 19-inch rack. Four MatrixStore nodes provide between 24 and 32 Terabytes of raw disk storage in a single unit,
consideration, starting with the basic technical architecture, that a continuous development process has to be possible over the entire service life of a system and this must be safeguarded, in terms of both technology and the commercial aspects. On the other hand, let us consider decisions on format: for a big broadcaster the choice of a general production format is a fundamental one in terms of technology and economy. The standard a broadcaster chooses will affect everything starting with the top-level systems, down to the smallest
and the system is scalable to 128TB. MatrixStore Quattro includes SSD metadata controllers (on each node), authenticated multiple- location data storage, search and data management features. It includes the option to have one of the nodes in the Quattro converted to a client
unit of the business, and will also have an impact not least on the investments made by the content suppliers and buyers. Therefore, once the decision is made, the choice of a standard cannot so easily be reversed or changed, which is why great importance must be given to the planning, decision-making and development processes. Such long-term decisions must always take care to ensure that the main architecture remains open enough to allow new business models and processes to be integrated. The high level of flexibility and standard openness that are the norm in many parts of the IT sector are also a fundamental success driver for our broadcasting clients, enabling them to remain competitive down the line. As internationally-operating system integration experts, one of our most important tasks is to analyse the options that arise from the interaction between IT, broadcasting and audio-visual solutions and to link these with suitable connectors for seamless interaction – because the day-to-day production of a progressive-minded broadcaster cannot function without digital codecs, metadata workflows and web services via SOAP interfaces. In today’s field of interaction
PC or server allowing applications and storage to be combined in the same form factor.
Object Matrix reported that MatrixStore Server software version 3.0, which is being released at IBC, includes improvements in performance brought about by introduction of SSD technology to the metadata
Opinion
we are the movers and shakers between the areas of technology, management, processes and applications. With the establishment of our new Consulting and Development business unit, which will operates independently from System Planning and Integration, we offer our customers consulting that is oriented to their specific requirements. We realise that we can support
broadcasters even better if we are involved early on in the planning and decision-making processes. Right here is where our consulting services start. Based on our pool of technical know-how and supported by professionals on the management and operations levels, we have the answers today to the broadcasters’ challenges of tomorrow. Alongside central technical consulting, we offer needs-based solutions in the areas of change management for work processes and human resource planning. We conduct analyses of potential outsourcing models or develop alternative in-house operation concepts.
For the first time at this year’s IBC, we will introduce our consulting concept to selected customers and partners at our stand. We are certain that we have recognised the signs of the times, and yet, this is still an exciting challenge for us. 3.B40
handling routines, statistics showing historical vault usage, and in-built search. It also includes the addition of 4TB drives enabling 48TB of storage to be provided in a 2U. Object Matrix is also showing its InterConnect 1.3.1 and demonstrating integration with XenData. 7.J15d
World first live HEVC broadcast encoder HEVC is designed to save 50% bandwidth as compared to H.264
ready for multiscreen & MPEG-DASH IP/SDI inputs
multiple redundancy options DRM integration
see us at IBC, booth 1.A46
www.allegrodvt.com/broadcast info@allegrodvt.com
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