22 Friday 07.09.2012
theibcdaily
Savvy broadcasters won’t adopt new technologies just for the sake of tech coolness, observes Hervé Obed, founder & CEO, ProConsultant Informatique
IBC provides an excellent venue for broadcasters and vendors to share their visions for new technologies and their impact on the industry. There will surely be a lot of dialogue about over- the-top (OTT) content, social networking, multiscreen viewing, 3D, HD, and the cloud, but I expect that you will also hear quite a lot about business intelligence, agility, workflow and process management, and resource visibility. There are two reasons why those topics will generate interest. The first is that savvy broadcasters won’t adopt new technologies just for the sake of tech coolness. They will look for business benefits. How will these new
technologies impact operations and the bottom line, on the cost side, in terms of infrastructure
and resources — and, on the revenue side, in terms of viewership and revenue? How can they maintain and grow competitively in a world where viewership is increasingly sliced and diced across multiple platforms, from traditional TV to smart phones, mobile devices, and social networks? The second reason is one
Big-picture thinking for IBC Opinion
learned from hard experience: innovation usually introduces very significant and (sometimes) unanticipated challenges. So, even as broadcasters look for ways to win audiences from all of these new platforms, they are trying to keep the operational side relatively flat – and that requires efficiencies.
For instance, even though many broadcasters have already moved to file-based workflows, some still struggle because they haven’t adjusted their workflows in ways that leverage the new technologies. This is especially true when it comes to multiplatform content
allow them to tackle new business challenges and to add new technology enhancements. At PCI, we’ve embraced this approach since our inception, and the results are illustrated in the evolution of many new features within the open framework of our Business Management Systems (BMS) for programming and
advertising sales. For instance, we introduced the MediaBench module of Louise a few years ago, making repurposing of content for non linear platforms from directly within Louise very fast and simple. Now, we’re releasing Social Seine, a new feature set that provides realtime analytics on how content is being used on social networks. Because it’s integrated within the core system, the results provide immediate, actionable
Hervé Obed: ‘Look for business benefits’
production and distribution for smartphones, tablets, and other devices. You’ll hear a lot about ‘connected’ and ‘integrated’ solutions. This is big-picture thinking. It’s not about adding isolated tasks, transcoders, or platforms. Rather, it’s about incorporating all of these
AMOS-4 to launch Q2 2013
Spacecom By Ian McMurray
The AMOS-4 communications satellite is scheduled to launch to the 65ºE
orbital position in the second quarter of 2013, according to Spacecom, the AMOS satellites operator. The AMOS-4’s multiple Ku and Ka- bands will service broadcast and broadband needs to the Russian, Indian sub-continent, and Middle Eastern markets. The newest addition to the
AMOS line-up will have Ku- band and high power Ka-band transponders with steerable beams. These Ku and Ka transponders will, according to Spacecom, create a powerful platform enabling a wide range of
options to reach the vast urban and rural areas of these regions.
cross-region, cross-band and cross-beam connectivity
AMOS-4 will provide extensive broadcast and broadband reach for satellite services including Direct-To- Home (DTH), video distribution, VSAT communications and broadband Internet. AMOS-4 is scheduled to have a 15-year lifespan and is being constructed by Israel Aerospace Industries (IAI). When the satellite begins commercial operations, Spacecom says that it will cover all of the eastern side of the globe. 1.C65
elements within a unified framework that fuses the operational and business parts of the enterprise in ways that optimise content and maximise human and technical resources. Our own market feedback tells us that IBC attendees are looking for integrated, flexible, and adaptable solutions that
feedback, allowing operators to better exploit their content in this growing market segment. My prediction is that whatever technology becomes ‘the buzz’ of the show, it will be viewed through a prism of economic reality that asks how the technology can be integrated to enhance revenue, increase efficiency, and improve productivity. 2.B21
Orchestral manoeuvres
Sennheiser By David Davies
The wide cardioid pick-up pattern of Sennheiser’s new MKH 8090 studio microphone is said to make it highly suitable for orchestral recordings.
The latest addition to the MKH studio microphone range is an RF condenser that can be deployed as a main, ora spot microphone. Kai Lange, product manager for wired microphones at Sennheiser, commented: “The MKH 8090
combines omnidirectional and cardioid pick-up patterns to produce an impressive orchestral microphone. Used as a main microphone, it picks up the entire sound body and a healthy proportion of room acoustics, while as a spot microphone it has sufficient directivity to screen out other sound sources without making the recording sound too ‘narrow’.” A wide range of 8000 series accessories are available,as well as a digital module, which converts the signal into AES-42 at the microphone head. 8.D50
A SINGLE SOLUTION FOR MULTIPLATFORM ADVERTISING
Powerful, fully integrated system for managing ad sales, traffic and billing across multiple channels and non-linear platform End-to-end – from ad proposals to scheduling and invoicing
Optimization tools to maximize revenue; Real-time monitoring and post-analysis
Extensive search and report with customizable, drill-down reports Cindy©
Air Time Sales Solution for Media Companies Office Europe Metz, France - Office USA Atlanta, Georgia
is a comprehensive, fully integrated, real-time system for managing your complete sales operations across multiple platforms. Cindy©
Cindy© combines simplicity and sophistication
in a single system that includes planning, scheduling, optimization and reporting tools; modules to facilitate non- linear production and much more. Cindy© and integrates easily with 3rd party systems.
is highly scalable
www.proconsultant.net
SEE US AT IBC 2012 STAND 2.B21
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112