theibcdaily Stay ahead and avoid being ‘road kill’
Conference Today By Chris Forrester
BSkyB has made spectacular progress over the past year or two by creating new revenue opportunities, out of HDTV, out of broadband, out of telephony and its latest invention is Now TV, its rival service to the UK’s YouView project. Today’s Keynote,
moderated by Kate Bulkley, brings together Mike Darcey, BSkyB’s COO, with Per Borgklint, VP and head of Ericsson’s Business unit support unit, and Lorna Tilbian, head of Numis Security’s media team. The panel looks at the Connected Home and how broadcasters can stay ahead, tapping into new opportunities, while at the same time not ending up as ‘road kill’.
The panel will discuss how
broadcasters must reflect viewer behaviour and demands when creating new business revenue models. Session producer Fran Cassidy, from Cassidy Media Partnership, says that as the digital broadcast market continues to evolve it creates a smorgasbord of
opportunities, but also an inevitable series of challenges.
“The key players innovate, collaborate and look for entries into new market segments, while new entrants try to deliver better experiences for viewers, unfettered by legacy structures and systems,” Cassidy states.
“This session examines how this activity is affecting the business models of the industry.” She says the panel will probe whether the status
quo will remain in most markets, but also whether the existing players will continue to dominate or whether new players will grow their market shares. “Will those who back every horse with continual extensions of products and services potentially fracture their infrastructures?” asks Cassidy, or will some players with power in certain segments find they can drive forward onto anyone’s lawn they choose?
“One thing is for certain,” she says. “The digitally connected consumer is making organisations hose down strategies on a continual basis in the fight for the connected home. Those who take too long might find themselves in the middle of the road. And the only thing you find in the middle of the road is a dead animal!” 13:15-14:45, Forum
End-to-end IBC
The IBC Production Village has become an established and popular feature within the exhibition. Given the rapid developments in cameras recently – from DSLRs and large format camcorders to 3D – the ability to make your own comparisons has proved invaluable when considering acquisition formats. Once again, the IBC
Production Village in Hall 11 features cameras from a range of vendors set up around a set. Visitors have the unique chance to compare images, functionality and practicality side by side. Around the set those same vendors have staff there to help you with further information. Camera makers taking part include Canon, JVC, Stereotec, PURE4C, Vitec Videocom and Ikonoskop AB,
for more information go to www.ibc.org/productionvillage. This year IBC is extending the concept through production to delivery, with the new Workflow Solutions Village, which you will find in Hall 9. Building an end to end workflow for a broadcaster always involves collaboration between technology partners, and this is the ideal opportunity to get them together.
It is also the place to hear the latest thinking, with a series of free seminars and presentations each day. These range from technical discussions to practical presentations on successful implementations from the design team, so there is something for everyone. Today’s presentations start at 11:00 with a presentation from the Advanced Media
Workflow Association which has emerged as the major force in establishing standards for interworking in the file domain. The presentation is followed by a panel discussion featuring AMWA and the EBU, two bodies which came together to drive forward the important FIMS standard. Other presentations today
feature technical discussions from MediaGeniX and Digital Rapids, and a discussion on news and sport workflows from system integrator TSL with representatives of Sky News Arabia and ESPN Star Sports. For more information go to www.ibc.org/workflow All presentations and demonstrations in the IBC Production Village and the Workflow Solutions Village are free to all IBC visitors.