Organisations require a significant departure from existing workflows to tackle today’s media management says Brick Eksten, president & CEO, Digital Rapids
To say that the media and entertainment landscape has dramatically changed in recent years is clearly an understatement, from the evolving technologies supporting it to the unprecedented market influence of the consumer. New viewing devices, cheaper network access, broader content availability and changing viewing habits are driving consumer adoption of expanding media options at a staggering rate. Media organisations need new
approaches to their operations and workflows to match the scale of this opportunity while managing costs. Every new video-capable device that comes to market further validates the requirement for content providers to reconsider their technology platforms and how they will integrate new technical, business and management requirements into their operations.
Profitably bringing content to multiple devices and platforms is no longer just about transforming video into varying formats and protocols. Such conversions are still at the heart of multiscreen operations, but organisations now need to be able to efficiently perform and manage them at a much larger (and often dynamic) scale. Metadata – the key to monetisation and long-term content reusability – must be managed throughout the processing chain. And just as importantly, organisations need their media processing operations to be agile enough to respond quickly to new platforms, consumer trends and business opportunities – all the while providing the operational insight they need to make better business and technical decisions. Further adding to the challenge, all of this is happening at a time when economic pressure is forcing content
providers to reevaluate the financial models under which they acquire, customise and manage the technology solutions that power their businesses. Addressing all of these
current and forward-looking needs requires a significant departure from existing workflow approaches, as it has become evident that solutions burdened by traditional software development and deployment methodologies lack the agility to keep up with the dynamics of the market. In a research survey of
premium media and entertainment companies conducted by Frost & Sullivan earlier this year, almost 90% of respondents anticipated needing to change their workflow technology within the next two years, for reasons ranging from more adeptly addressing the multi-screen opportunity to the need for better automation and greater efficiency.
Our new Kayak dynamic workflow platform is designed to directly address all of these challenges. Kayak is the technology foundation powering our new solutions such as the Digital Rapids Transcode Manager 2.0 high- volume media processing software for end-user
applications, and is available as a comprehensive workflow technology platform for customers, systems integrators and software developers. Kayak enables them to design, deploy and manage customised workflows that empower their businesses with the operational efficiency, agility and transparency they need. For live multi-screen
channels, we’ll be showcasing the new StreamZ Live Broadcast integrated broadcast/multi-screen encoder (also powered by Kayak), addressing the technical and business convergence of
Brick Eksten: ‘Metadata: the key to monetisation’
broadcast and multi-platform streaming operations now occurring. And, of course, we’ll be introducing new features across our established product lines. We look forward to showing you these new advances at our stand, and sharing our vision for the future of media processing workflows. 7.F33
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