theibcdaily Q&A


Graeme Garson, sector manager broadcast, MeteoGroup Deutschland


Has IBC come at a good time for the electronic media industry? IBC is Europe’s top meeting place for everything that is new and exciting in our industry. Not only does it allow us to present our latest weather visualisation technology for customers and potential customers alike, it gives us just the impulses we need to determine where our long-term product development should be heading.


Impressed with TV Gravity By Ian McMurray


Impress is a programme recommendation system developed for IPTV/CATV


and satellite providers by exhibitor Gravity. According to the company, it increases revenues by learning and understanding subscriber watching behaviour, and


makes realtime personalised content recommendations. This in turn propels the number of premium subscribers, due to superior media content recommendations, says the developer. Subscribers receive tailored programme offers not only with obvious


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recommendations, but ones that have strong relevance to user preference and can provide a compelling discovery effect.


Gravity says that Impress is highly accurate at predicting which content to recommend, which makes it an asset. 5.C45


What do you think are the key developments in, or threats to, your market sector at the current time? Weather forecasting in the media industry is a fast changing business. Increasingly the weather is becoming a central news theme which means forecasters have to relate quickly to evolving weather news stories and present these in an exciting, educational and graphically appealing manner. That is the key to market diversification and MeteoGraphics has the products the market needs to achieve this.


Why should delegates visit your stand at IBC? To learn about our all-in-one realtime television weather presentation package, WeatherPresenter. We are redefining weather broadcasting workflows. Without rendering, weather presenters have more time to concentrate on the weather stories of the day. Interactivity by touchscreen brings a personal touch to every weather show. WeatherPresenter is also a fully fledged play-out software with video play-out and video-in functionality, bringing added value from user content. We will also present our latest developments within Europe’s top weather app, WeatherPro. 2.C48


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