theibcdaily Welcome to IBC2012 By Michael Crimp, CEO, IBC
Over the next five days IBC invites you to mix, debate and to do business with up to 50,000 fellow professionals engaged in advancing electronic media and entertainment. We are proud that IBC is
a fixture on the calendars of so many influential and inspirational members of the international community. IBC gives the most senior executives in media organisations a forum to meet and discuss strategic issues from governmental regulation to content rights and consumer needs in a multi- platform world.
Despite the financial
pressures in some regions of the world, exhibitors have shown continued confidence in us. Indeed visitors can explore a record amount of
Conference Highlights Today at IBC
ETSI: The Convergence of Broadcast TV and the Internet – Are They All Connecting?
08:00 - 09:15 Emerald Room Advances in Technology
Digital Media Connections: How Viewer Behaviour is Driving New Revenue 09:30 - 11:00 Forum Keynote
The Rise of the Second Screen and how it Impacts Content Innovation 11:30 - 13:00 Forum Content Creation
Preserving a Quality User Experience in a Multiscreen Market 11:30 - 13:00 Emerald Room Advances in Technology
Creativity and Technology Forces Combine to Challenge Barriers of Convention and Rethink What can be Achieved 14:00 - 15:00 Forum Keynote
Search and Discovery in the Connected World: The New Curation 15:30 - 16:30 Forum Content Creation
The Great Connected Television Debate: Will the Internet be the End of Television as we Know it?
16:30 - 17:30 Forum The Business of
Broadcasting and Media
special sessions, unique demonstrations and unsurpassed networking opportunities in a business- friendly and highly productive environment. The IBC Big Screen features
previews of high resolution digital imaging and our Future Zone contains leading edge R&D. We’ve focused all the latest technology and services trailblazing the IBC Connected World into Hall 14 and introduced a new Workflow Solutions Village dedicated to troubleshooting file-based production in Hall 9.
space, across 14 halls, packed with exciting new technology from over 1,300 innovative companies. Their response to IBC2012 confirms, I believe, that IBC is seen as an essential part of growing their long- term business.
There are a host of activities to intrigue and excite visitors whatever your interest, from cloud computing or the latest satellite uplink technology through to mobile TV and over the top services to the home. The core exhibition is supported by a host of
All of this sits in parallel with a powerful IBC Conference, which puts rapid technical change in context and provides a platform for thought leaders to set the industry’s agenda. Welcome to IBC2012. Make it yours. Have a great show.
Welcome to IBC from the Mayor
Dear IBC visitor, As the proud host city of IBC since 1992, whether you are a recurring Conference guest or a first-time visitor, the City of Amsterdam is delighted to welcome you! For 2012, the IBC exhibition and its agenda- setting conference will bring 50,000 media professionals and more than 1,300 exhibitors from 160 countries together in Amsterdam. We welcome you to our city and invite you to stay and learn more about the diverse opportunities that the Amsterdam Metropolitan Area can offer media professionals and their evolving industries. Both the City of Amsterdam and IBC have continuously developed and grown substantially over the past 20 years. IBC is now an annual, industry-leading event,
showcasing the latest developments in broadcasting. Crucially, it has also extended its reach into digital cinema and emerging
communications media and, as such, IBC attracts the most talented people from the worlds of broadcasting, ICT, consumer electronics and research & development. Likewise, the
Amsterdam area has worked hard to become one of Europe’s leading convention destinations and can also now call itself a truly international business hub. I hope your stay in Amsterdam and your attendance at IBC2012 will
provide you with renewed creativity, innovative spirit and new business ideas for the future. Eberhard van der Laan, Mayor of Amsterdam
Broadcasters might bypass 4K
Conference Analysis By Chris Forrester
“Broadcasters are at a crossroads. Money is tight, and some network broadcasters might not want to make an investment in a technology such as 4K transmission which they can see being overtaken in a few years,” said Pierre Larbier, CTO at ATEME, speaking ahead of his participation on the ‘Advanced Compression’ panel at IBC.
ATEME is demonstrating 4K delivery at IBC.
“Besides, NHK in Japan is going straight into 8,000-line transmission. It is very difficult to put a specific timetable on how this will affect the rest of the world,” added Larbier. “We must also not forget that even though a huge amount of work has been done on the HEVC and H.265 standard, there’s still much to be done — on standards, especially in baseband and core connectivity, for example.”
Media technology consultant Nick Lodge, who chaired the panel, stressed that broadcasters might well be more influenced by economics than technology, which is why it was difficult to be more precise on timetables. “Whether 4K or 8K,
both represent huge investment challenges for television broadcasters,” said Lodge, “and if a broadcaster went 4K, will he then want to switch to 8K? And would the viewer notice? What’s the incremental benefit?” he asked.
‘Rise and Rise’: Achieving TV content balance
Conference Analysis By Kate Bulkley
“It’s time to redefine broadcasting,” Catherine Powell, senior vice president of media distribution, The Walt Disney Co EMEA told The IBC Daily. “For us at Disney, it is not just about linear TV anymore.”
Powell had just taken part in the opening keynote session ‘The Rise and Rise of Broadcasting’ and in her mind, “the consumers are more and more in control and TV has to adapt. “We are not sticking our head in the sand about the technology world but we are being careful about it,” said Mark Hollinger, president and CEO of Discovery Networks International. “We are at a moment where the technology changes do threaten the investment model for high quality content.” This obviously worries Hollinger. Discovery will spend $1.2 billion this year on content and interestingly advertising is “as important” as affiliate fees. Fully one third of Discovery’s international operating profit comes from advertising and the figure in the US is half from advertising.
Discovery has cut deals with Netflix and Amazon in the US for “mostly library” content but when asked by the panel chairman, journalist Ray Snoddy if he would sell to OTT services outside the US, Hollinger responded “maybe”. He added: “The on demand market is the thing that keeps us up at night. It could be a great boon for the business but it could also be a great bust if not managed correctly.” Powell offered that there is huge importance on “windowing” product for different distribution platforms and she said Disney is looking closely at creating both free and pay channels on YouTube.
Friday 07.09.2012
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