Customers are discovering capabilities and applications for video that were unfeasible only a few years ago says Chuck Thompson, VP and general manager, JLCooper Electronics
This is as exciting a time as I can remember in our industry. It’s happening all around us: huge technological advances in cameras, editing, storage, automation, audio recording, special effects and other facets of our industry. Innovative new products are coming from every direction. Video is truly everywhere. It’s on our cellphones, tablets, computers and millions of flat panels, in every aspect of our lives. Because of this, multi- platform content delivery is increasing essential to providers.
harmonious relationship to exist between new tapeless workflows and existing infrastructure. Broadcasters face challenges
post production companies, and hobbyists. With all of these
that are driven by our voracious need for up-to-the-minute information. The thought of waiting until even the next scheduled broadcast, to get a news story on the air is no longer acceptable. As
consumers, we want it now and we expect it to be high quality. We want to see 360-degree
Even non-traditional video applications like signs, billboards, menus, interactive displays and other applications are coming alive to meet our ever-increasing demand for the latest information. With that, comes a far greater need for professional tools that speed up the process, tie things together and allow a
extreme slo-motion replays immediately after a great sports play. And while this may already exist in professional sports, it’s becoming completely accessible to colleges, high schools and the technology lends itself to other applications.
Automated workflows, IP networking and centralised operations allow more to be done quickly and at a reduced operating cost. Technological
Chuck Thompson: ‘Unique and specialised control’
advances have made digital editing, compositing, and finishing increasingly affordable, not only to major film production companies, but also to local
advancements come new challenges of integrating these technologies into existing workflows. Every day we face these new challenges, as our customers push the bounds of their own creativity and innovation. They are discovering inventive ways to take advantage of new products and technologies, to empower themselves with capabilities that were just not feasible or cost effective, even a few years ago. As a company that is focused on integrating these technologies, JLCooper Electronics offers unique and specialised control and interfacing products that help our customers do their jobs faster, more reliably and with greater precision. IBC provides us with a wonderful location for meeting customers and partners who
Innovate the tools of tomorrow Opinion
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can mutually benefit from our expertise and capabilities. It helps us to expose JLCooper to international customers who otherwise may not be aware of our products. We are in a unique position in the market, successfully working with industry leading companies in a variety of OEM, custom engineering, software development and other relationships.
Thousands of leading companies in audio and video production, national and global television and radio broadcast, animation, sound reinforcement, lighting, aerospace, education, scientific research, medical imaging, recording artists and others rely on JLCooper products every day. We invite you to visit our stand and work together with us to harness the tools of today and innovate the tools of tomorrow. 6.B23
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Danmon Systems Group is a supplier of systems, consultancy and services to the broadcasting, post-production, professional audio, multimedia and audiovisual sectors.