24 Friday 07.09.2012
theibcdaily Don’t get left behind
As broadcast converges with IP and IT, traditional players who haven’t already done so must reinvent themselves says Geir Bryn-Jensen, CEO, Nevion
Geir Bryn-Jensen: ‘Security, latency and quality’
The pervasive fear of IP in the professional broadcast realm is slowly being overtaken by the value it brings. Technology is no
longer a barrier to acceptance. By deploying proven IT business practices for service and network management, IP
can provide tremendous value to the broadcast business and its inherent value chain. Security, latency and quality – perhaps the three most significant elements of professional broadcasting – can be assured when properly managed. IP provides greater efficiency and can optimise many operational aspects – from physical resources to bandwidth – and lessen capital expenditures. Years of investment in legacy infrastructure need not go to waste. Emerging media network and service management technologies can manage both environments, and harvest more value from past investments. Market forces are driving IP adoption at an ever-increasing rate. Consumer technology has evolved to the point where it now drives the market. The range of connected devices available – at
price points that make them nearly ubiquitous – have transformed media consumption. Users urgently demand to access content at high quality, anywhere and anytime.
Opinion
The ability – or perhaps more accurately, the right – to consume media on a chosen device is forcing the industry to convert to a more IT-focused environment. There is a massive catch up as the industry recognises that IP and content are the gateway to the consumer. A period of true convergence of legacy broadcast systems with IP and IT broadcast technologies is upon us. Traditional economic mechanisms in the television industry are under pressure and the marketplace must manage a transition from value chain to value network business models, adapting to IT disciplines and technologies. Traditional players who haven’t already done so must reinvent themselves, with clear winners and new dominant players sure to emerge. The future looks bright for companies who
provide the technology to enable convergence and empower consumers. Those who offer it all, from
production through to the consumer, will have a tremendous advantage. The old process-driven chain, where one step leads to the next in a linear process is becoming obsolete. The internet industry operates differently, with a huge cloud at its centre, enabling individuals as well as companies to operate efficiently, effectively levelling the playing field. Content put into the cloud for transport and sharing must be managed from end to end to ensure quality and security. The very open nature of the
internet is pitted against those who understandably want to be its gatekeepers, controlling the content that flows through what has become essentially a very large pipe. Network neutrality will be achieved as the transition from cost-for-bandwidth to cost-per-content business models is achieved. The march to a future dominated by IP is upon us. The technology for safe, high quality, cost-effective IP transport is here. Embrace it, and you won’t get left behind. 8.B70
Cobra extends triax Satellite modulator European launch Newtec
Telecast Fiber Systems By Monica Heck
Making its European debut is the Cobra 2 DT by Belden’s Telecast Fiber Systems brand. The Cobra 2 DT is a fibre optic solution that
extends
the range of the industry’s new digital triax-based camera chains using simple, inexpensive fibre optic cable. The system extends Sony’s new high definition triax camera chains, such as the HXC-100K and HSC-300K, to enable their use over durable, lightweight
tactical fibre or within an installed fibre optic infrastructure.
Cameras can now be separated from their CCUs and be located around a building, across a
campus, or even 20km
across town using metropolitan dark fibre.
Using Telecast’s TelePort systems, several digital triax cameras can be muxed over a long distance onto a pair of fibres, all at the lowest pricing the company has ever been able to offer for triax-to-fibre technology. 10.B39
By Ian McMurray
Already launched in Asia and the USA, Newtec’s M6100 satellite modulator will, says the company, change the way satellite operators and broadcasters operate The M6100 is described as a new generation DVB-S2, DVB-DSNG and DVB-S modulator specifically designed for contribution of television and radio content, primary distribution of content and broadcast direct-to-home. It is said to interoperate seamlessly with DVB set-top boxes, professional IRDs and
satellite demodulators. Newtec says the M6100
addresses the challenges broadcasters and satellite operators face today, including maintaining and growing current business; improving quality of service; lowering total cost of ownership; combatting radio frequency interference; migrating contribution and distribution satellite infrastructure to a single, multi- service IP network; and being prepared to benefit from upcoming DVB-S2 standard extensions The unit responds with
Carrier-ID insertion, a new capability; a built-in MPEG transport stream analyser that
offers fast trouble shooting; sub-second redundancy switchover times; and SMPTE 2022 Forward Error Correction (FEC) to facilitate remote headend deployment. Innovations in Newtec’s new modulator that increase satellite transponder efficiency include the automated Equalink, Clean Channel Technology and opportunistic data insertion – Multi Protocol Encapsulation (MPE). The increased efficiency can, according to the company, be used to either lower the yearly operational expenses, to launch more services in the same transponder space or to provide a better quality of service. 1.A49
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