Any technology or business transition must be transparent to the customer says Micky Edwards, vice president sales EMEA, Miranda Technologies
As the acquisition of Miranda by Belden is now complete, IBC is an opportune time to kick-start our vision going forward, not just for the marketplace as a whole but our place within it. We’re very excited to be part of the Belden family and we look forward to leveraging the synergies that will benefit our customers.
Although important questions about the market certainly remain, evidence suggests that our market is a very good place to be. The plethora of handheld devices, tablets, PCs and Over- The-Top devices – although seen as a delivery challenge for many – opens up vast new opportunities that are only beginning to be explored. Fortunately, our vast experience in terms of engineering, design and manufacturing – coupled with the complementary business
Micky Edwards: ‘Driven by feedback’
whether now is the right time to invest in new technology? You would expect us to say that there’s never been a better time. The challenges are here and now, so why not invest here and now? The clincher, however, is to invest with a partner who completely understands what is in your best interests. We’ve come to IBC with a solid combination of new, enhanced and upgraded technologies designed to make those investment questions a lot easier to answer.
The ever-present need to do
models and technologies of our new parent company – all accrue to the benefit of our customers worldwide.
Even a clear leader, though, needs to address the questions some facility owners and chief engineers are asking. That is,
more with less, whether in the practical sense of reducing the floor space or rack units required, or in terms of budgetary concerns, has driven the thinking of many manufacturers, including ours, for some time. We have, for example responded with more compact routers, more flexible multiviewer options and integrated IT-based playout with traditional control options. It’s no stretch to say that innovations such as these are, in significant part, driven by feedback that we receive on tradeshow floors.
This is one of the many
sessions or, ideally, on our stand, than would ever be discovered at your desk. However, what I can safely say is consistent across the board is that the upgrade to new functionalities and efficiencies must be transparent to the end customer. The transition must be, in a word, seamless. We’ve just made such a transition, which I have no doubt will send the right signals to our customers and the industry at large. If you want to see for yourself, we’re easily found at IBC. 8D41
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values of shows like IBC. International by name and international by nature, at IBC we are able to receive and properly digest a more rounded view of global broadcast requirements. Despite the diversity of needs and regional stages of development, you can find out a lot more about what is really on people’s minds on IBC’s show floor, in conference