20 Friday 07.09.2012
theibcdaily Facing the challenges of tomorrow, today
The question is not if to use IT, but how to use IT to better address the future of the media industry explains Alain Andreoli, President & CEO, Grass Valley
optimise their workflow processes for better internal efficiencies, and understand that a viewer doesn’t watch TV on a TV set, they watch TV on a screen – any screen, anywhere, at any time, and in a vast variety of formats and resolutions. TV stations aren’t really ‘TV’ stations any more, they’re ‘media’ stations. A ‘TV’ is a piece of furniture.
The media industry has succeeded in providing very powerful technical infrastructures allowing vast numbers of users to have access to thousands of hours of content. But the same industry has yet to develop software applications to produce more, produce better, and enable themselves to become business-agile.
Alain Andreoli: A ‘TV’ is a piece of furniture
The broadcast industry faces unique challenges, delivering content across multiple distribution platforms in a time of economic uncertainty. But
these challenges can become business opportunities if media companies do two things: leverage the modern technologies of the day to
The two biggest buzzwords in IT today are ‘SOA’ (service- oriented architecture) and ‘cloud-based.’ But can those technologies benefit an industry where media data is extremely time-sensitive, and moving that data at faster-than-realtime is a necessity? Can the latest
innovations from the IT world work for live production, news, and playout/delivery? We believe they can. Grass Valley has proven that enterprise-class IT solutions, if modified and combined with the proper technologies, can meet all the requirements of our industry.
Opinion
At IBC, you’ll see lots of gear. But look closely to see how that gear meets the critical requirements of today, as well as one, two, even five years from now. Where will you be? Where will your viewers be, and how will they want their content? Where will your infrastructure need to be? In reality, you can’t answer any of those questions (although analysts would beg to differ). But you should be able to answer this one: Will the solution I buy today be flexible and scalable enough so that I
don’t have to overly worry about those other questions? At Grass Valley, we’ve been using IT technologies for years, but we’ve come to realise that the future is not based on products but on internet- enabled solutions. Yes, you still need a camera, a switcher and the rest, but it’s their interaction and the abilities programmed into them that matter the most. The camera you buy today should be the same one you have in five years, although the firmware and software that make it operate today might be completely different then. Our significant R&D funding allows us to not only target new vertical market segments, but to fully leverage IT technologies with our deep understanding of media workflows to develop innovative software applications to increase productivity and business agility – whether those applications run on a PC or within a camera. Combine that technological leadership with our professional services knowledge, and Grass Valley delivers solutions that address current and future challenges and their business opportunities. 1.D11
New codec optimised for challenges
Comrex By David Fox
The new LiveShot Low- Latency Video-Over-IP codec has been specifically optimised by Comrex to perform well on challenging IP networks like 3G, 4G and satellite-based links. Packaged as a single integrated unit, it incorporates data aggregation and diversity among numerous modes of data connectivity. It encodes and decodes video using the H.264-High
profile and implements as standard, higher-complexity options that maximise quality over poor networks and decrease latency. Dual codecs allow streaming at different qualities to two different destinations – for example live over the internet at a lower data rate and full-HD to the in- built SD Memory card for FTP upload. For audio it uses HE- AAC and AAC-ELD audio coding to reduce network bandwidth and delay. LiveShot has a high-gain WiFi USB adapter and supports a wide range of 3G
and 4G USB modems that connect via two USB ports that can be combined to aggregate the bandwidth of the data connection or provide diversity using load balancing. The modems plug into two flexible gooseneck- style adapters, to elevate them above the camera. They are also bendable to provide proper physical spacing between the antennae and to survive hitting doorways and other obstructions. An Ethernet port can be used for connecting satellite terminals. Full HD (up to 1080p)
Goosenecking: Comrex LiveShot unit has flexible modem mounts
broadcast-quality live video streaming using intelligent forward error correction coupled with dynamic decoder jitter buffer management should keep
delay to a minimum with LiveShot able to encode and decode an audio/video stream with less than 200ms delay. It also has Store and Forward. 11.G11
CI Plus CAM v1.3 and VOD CAM IBC 2012 Booth #F86 in Hall 1
O E S C RT ! M R E T R S M R O T O!
Your Partner Through Digitalization
M R E U I Y O E F A U E ! O E C N R L
Tel: +86 755 6136 3366 * 8222 | Fax: +86 755 2698 3930 Email:
marketing@smit.com.cn | Website:
www.smit.com.cn
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