28 Friday 07.09.2012
theibcdaily State of the industry Conference Today
By Peter White, director general, IABM
The state of the technology supply market is in flux, with unprecedented industry change resulting from the broadcast industry’s move from tape to file, IT convergence, and the dynamic growth of internet and mobile content delivery. Given the resulting shift toward nonlinear production and new distribution models, the challenge for suppliers is to provide the technologies that support the need for multiplatform content creation and delivery.
In terms of the technology being supplied, we’re seeing that the transition to file-based operations has enabled more dynamic use of content, in turn requiring investment in storage, media asset management systems, and automated delivery mechanisms for new platforms. However, while the need to manage and monetise content in new ways is a key driver for many broadcasters, the ongoing rollout of HD in some parts of the world means sales of underlying infrastructure continues to be a growth area. Sales in traditional markets also continue to be buoyant, simply because broadcasters must acquire content if they are to create new programmes. We’re seeing innovations in cameras and capture devices, as well as activity in the architectures,
deployment will benefit the supply side. Though we’re not necessarily seeing the emergence of brand-new concepts, some – notably those adapted from the IT industry – are approaching greater maturity and there is evidence of substantial innovation and investment in R&D.
Peter White: ‘With respect to technology investment plans, we have detected significantly greater caution of late, particularly across Southern Europe’
network infrastructure, and communications devices that support file management and delivery.
Innovation and investment We have moved from adoption of technology just for the sake of it, to the investment in
technology as an enabler of content delivery. Finding quicker, slicker ways to deliver content is a priority for broadcasters.
Adapting their operations for multiplatform, multiscreen content delivery and the investment in technology that supports rapid content
In fact, nominations for the IABM Design & Innovation award programme recently closed, and we’ve seen a remarkably high number of entries. We’ve witnessed the buzz surrounding 3D, and now we’re seeing the rise of 4K and wonder if super-high resolution will be the next big thing. In the meantime, as we head into IBC, multiplatform delivery and the connected world are sure to remain at the forefront of broadcasters’ attention. With respect to technology investment plans, we have detected significantly greater caution of late – particularly across Southern Europe. However, even though the macroeconomic environment has had a considerable impact on short-term confidence, with growth dropping quite dramatically in the past 12 months, we do see many parts of the world still committed to longer-term investment plans. While some projects are being deferred for economic reasons, delayed investment can also indicate a reallocation of resources from traditional broadcast
Today’s Special: Tomorrow
Isreal’s unique human resources and atmosphere of innovation provide companies with fast-to-market solutions says Lee Aviram, business development manager, New Media, The Israel Export & International Cooperation Institute
Opinion
Today more than ever, media companies and operators are challenged by the changing and constantly rising expectations of their
consumers. They also face new players that are disrupting their ecosystem in manifold ways: whether new and exciting second screen experiences or providing sound and stable video online, the challenges are across the board and so are the expectations.
In this fast-paced reality,
creativity, cutting-edge technology and agility are key traits to stay ahead of the game. Israel, the ‘start up nation,’ offers global players just that, and many are keeping a close eye on its latest developments. The range of Israeli solutions is especially broad and includes: Internet applications and services, digital and cable TV, IPTV and satellite services, strength in content creation, delivery and management, and a potent presence in new interface solutions within the CE realm. Israeli new media companies, bolstered by a digitally-saturated,
media-savvy local culture of early adopters, create unique solutions sought-after by media outlets, operators and content providers worldwide for their novelty and utility, and for their ability to increase revenues while enabling a rich user experience. Among the breakthrough technologies that have emerged from Israel are: NDS conditional access and DRM systems; USB flash drives invented by M- Systems; AOL Instant Messenger developed by ICQ. Because of the small local market, many of Israel’s most innovative companies seek strategic partners or outright
purchase of their technologies by foreign companies better able to exploit global economies of scale. The broadcasting vertical especially has seen a number of high profile acquisitions, a strong indicator of Israel’s value to these global companies: NDS by Cisco, Bitband by Motorola, Orca by Viaccess (FT), Scopus by Harmonic and more. These companies and others like them maintain R&D facilities in Israel, knowing that the country’s unique human resources and atmosphere of innovation will provide them with the fast-to-market solutions their customers demand. 3.A19
infrastructure to multi-platform content production and delivery solutions. During this morning’s IABM
Conference Session at IBC2012, we’ll be releasing new data that offers a fresh view on several aspects of our industry. We’ll provide details on how end users view changing technology, the investments they’re making, and what trends they anticipate over the next few years.
This information will give our members a better
understanding of how they might adjust their business models to meet broadcasters’ demands. We’ll also discuss how the consumer is driving changes to broadcasters’ business models and resulting expectations from technology suppliers. Our research goes so far as to touch on how suppliers are responding to the changing requirements of the broadcast customers and if they truly are in tune with – and prepared to adapt to – those needs.
By the time our conference session is complete, attendees will know a great deal more about suppliers’ performance, current activity and three-year outlook. There will also be a greater understanding of their strategies and successes in adapting to the changing consumer trends and the impact on broadcasters and their business planning. 08:00, E102
Lee Aviram: ‘Seeking strategic partners’
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