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theibcdaily Fork 3.5 for multiscreen


Primestream By Carolyn Giardina


A new version of the Fork Production Suite for managing and automating broadcast workflows, is showing at this IBC. It includes new features, technological improvements, and integrations with third-party broadcast workflows.


Microsoft chooses


Concept Rovi


By Ian McMurray


A multi-year agreement for Windows Azure Media Services to use its MainConcept H.264 video codec and SDK has been announced by Rovi. The company is today demonstrating MainConcept SDKs. “Windows Azure Media Services provides a rich set of capabilities for creating, managing, and distributing media in the cloud,” said Sudheer Sirivara, director, Windows Azure Media Services, Microsoft. “Rovi’s expertise in video encoding brings the quality and performance of the MainConcept H.264 codec to the encoding service offering on Windows Azure Media Services.” “We are delighted to be teaming with Windows Azure, and supporting solutions capable of delivering exceptional quality video from the cloud to a range of home and mobile devices,” said Dirk Peters, vice president Sales, Rovi Corporation. “This agreement is a testament to the performance of our H.264 video codec that’s optimised for large- volume encoding on fast, high core count processors and can support a variety of applications, from professional broadcasts to low bitrate streaming applications.” 5.A31


“Our clients’ needs are continually evolving, so we make sure that the Fork platform evolves with them,” said Claudio Lisman, Primestream|B4M president and CEO. “Our collaborative workflows for media asset


management, automation, multifacility operations, and remote production control are imperative for today’s


operations, which must be able to process ever larger quantities of incoming content and deliver it to the widest range of screens


and destinations.” Improvements to Fork’s underlying technology — such as Fork Drones, dynamic metadata forms, and scripts — are aimed at enabling Fork 3.5 to manage larger installations more efficiently and operate within workflows for multiscreen delivery.


The new version also includes a new Shot List Editor to edit


Friday 07.09.2012 43


proxy content inside of Fork. Primestream is emphasising open-platform support by integrating Fork 3.5 with workflows from Adobe Premiere Pro, Avid Media Composer, Harmonic ChannelPort, and Sony XDCAM Station, as well as SGL and Quantum archives. A new version of Fork Xchange Suite is also featured at the IBC stand. 7.D21


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