Video professionals need to accommodate demands for content everywhere and instantly, says Franck Lafage MD 3D Storm, NewTek EMEA Distributor
Franck Lafage: ‘Social
platforms provide endless
resources’
not have the monopoly of video anymore, videos are everywhere, on the web, on smartphones and any mobile devices, and most of all, videos are instant.
These factors have given the industry some distinct paths to follow. As far as live production is concerned, new technologies have emerged that have opened new possibilities for producers and created new needs for viewers.
The video industry is in constant evolution and IBC has always been the theatre of the market’s
changes and technologies revolutions. Video is today the first media vector. Television does
One challenge is to keep the audience engaged and connected, and to reach the viewer where they are. This is a huge improvement for the industry, helping to multiply revenues, but also a considerable challenge to be able to deliver content anywhere, anytime. Viewers’ demands and expectations have also evolved. Content distribution is being widened to a large selection of second screens. Multiplying broadcasting destinations has
Broadcast everywhere from everywhere Opinion
become a fact and a necessity for video producers. We can say that live
production has entered a new generation. First of all, the past 10 years have seen social media emerge. Nowadays, online social platforms are the destinations for content publication. It started with webcams and low quality videos and it is evolving towards high quality content and high quality visuals. Television producers are following the social media trend by keeping their audience connected and distributing their content on the web as well as on the network. They are also importing social network content in their production, making the shows more real, more interactive and focused on the audience. Social platforms provide endless resources. The second challenge that video professionals face is the need to technically broadcast
everywhere from everywhere. That is a challenge that began a few years ago – the need to be compact, portable, mobile and adaptable. NewTek is no stranger to those demands and with its new line of TriCasters we entered the next generation of live production. TriCaster offers a unique instant publish and share on social media platforms feature integrated in the system. With the new TriCaster 8000 any type of content can be edited and published instantly to any platform, such as Youtube, Facebook and Twitter, but also sent to an FTP server, during live production. IBC2012 may reserve some
great surprises in terms of innovation. The video and production market is moving fast and we expect a great show for everyone. Don’t miss out on NewTek’s next generation production solutions. 7.K11
FUTURE PERSPECTIVE BROADCAST CABELING SOLUTIONS Please visit us on our booth C31 in hall 11