IN-COSMETICS
in-water emulsions, water-in-oil emulsions, dispersions, and other formulating systems. Mibelle Biochemistry (stand E60) will present DermCom, the first cosmetic ingredient that uses cell-to-cell communication for repair deep in the skin. In old skin, the cells of the deeper skin layer, the dermis, exhibit severely reduced synthesis of collagen and elastin. DermCom triggers in the cells of the skin surface the release of messenger compounds in order to instruct the dermis cells to activate the synthesis of collagen and elastin fibres. The messenger compounds in cell-to-cell communication are called growth factors. DermCom which is based on an extract of Crocus chrysanthus bulbs was found to stimulate the synthesis of growth factors in skin surface cells. In assays with dermis cells, these growth factors strongly stimulated the synthesis of elastin. Analysis of the dermis skin layer in vivo with two-photon microscopy was used to demonstrate an increase of collagen and elastin already after two weeks’ application of a cream with DermCom.
Hair care DSM has announced that its breakthrough hairspray polymer Tilamar Fix A140 is to be launched at in- cosmetics 2012. According to DSM, Tilamar Fix A140 combines ultimate hold with fast drying for the first time. in- cosmetics will be the stage on which a range of new developments from DSM Personal Care will be revealed, not only in hair care but also in skin and sun care. In skin care, DSM will introduce new study data on Pentavitin, its unique moisturising ingredient with deep hydration power. And in sun care, DSM will introduce a new ultimate UV-protection concept, based on the UV filter brand, Parsol. Hairspray users worldwide are always looking for fast-drying products that can maintain a chosen style all day long. With Tilamar Fix A140, DSM has designed an innovative polymer that enables rapid drying in combination with low tack, despite a formulation’s increased water content. Tilamar Fix A140’s hold properties have been proven in professional hairdresser tests, in which it has outperformed leading market benchmarks. The combination of fast drying and ultimate hold creates attractive new opportunities for product development. Further insights into the product will be presented at the Innovation Seminar at in-cosmetics 2012. At in-cosmetics 2012, Croda will be promoting its new and innovative patented conditioning agent for damaged hair.
38 PERSONAL CARE April 2012
sensation of tiredness while improving leg comfort. It is based on a vegetal extract obtained by supercritical CO2
,
an eco-friendly production mode. In addition, Sederma will be showcasing a breakthrough in the formulation of powder makeup with Vegesome, an innovation of vegetal origin that offers the benefits of a high-tech activity to decorative cosmetics.
Sederma.
According to Croda, KeraDyn HH enhances fibre alignment and reduces friction between hair strands for the freedom of movement that only healthy hair enjoys. Also on display will be three biomimetic solutions for today’s science-savvy consumer: Keramimic 2.0 – The next generation of Biomimetic Keratin; offering intelligent targeted repair, outstanding conditioning and feel to damaged hair.
The Cystine Smoothing System – Unique and versatile chemistry creates straight, shiny and manageable hair.
Collasurge – ‘Make waves’ with this new marine collagen-based moisturising active and respond to the surge in consumer interest in collagen.
Sun care solutions for differing regulatory needs: Solaveil XT-40W – A new globally approved sun care active.
Solaveil AT-300 – To meet the FDA requirements for broad-spectrum protection.
Croda will also introduce its Solaveil Physical Shield Campaign, a socially responsible approach to informing consumers about the importance of sun protection. To find out more, and to see other launches at the show, visit Croda at stand G30. Sederma will be at in-cosmetics 2012 to present its latest innovative cosmetic ingredients: Widelash: Based on a vitaminated matrikine complex, Widelash helps eyelashes appear longer, fuller and stronger by promoting hair bulb keratinocyte proliferation and ensuring optimal hair anchorage.
Prodizia: Prodizia protects and repairs the proteic structures damaged by glycation in order to promote a visible reduction of cutaneous signs of fatigue.
The first new active ingredient to be launched during the show, Legance, has demonstrated its efficiency to relieve the
DuPont Tate & Lyle Bio Products.
Additional tests carried out with the well-known Matrixyl 3000 and Revidrate ingredients will also be presented. To find out more, visit Sederma on stand G30. Honeywell International (stand L36) has a global reputation for quality innovation and technology and applies its standards of excellence to the Asensa line of personal care products. Honeywell Asensa polymeric rheology modifiers provide structure and formulation stability as well as water repellency. Asensa NFF 11, which is now NPA certified, is a new biopolymer corn starch based ingredient that sets a new standard in hair styling and other caring applications. Honeywell’s Asensa micronised products function as suspension aids, binders and can provide a more luxurious feel to cosmetics and lotions. Honeywell offers an extensive array of exfoliating beads in various hardnesses, sizes and densities. The Asensa DS line of zeolites includes odour absorbing and warming materials.
Naturals
Arizona Chemical will be at in-cosmetics on stand P17. The company is the world’s largest bio-refiner of pine tree extracts and they supply a unique, bio-renewable line of polymers to the personal care industry. With up to 97% bio-renewable content (BRC), Arizona’s patented Sylvaclear, Sylvasol and Uniclear polymers offer broad functionality as film-formers, water
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