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ANALYSIS


 All processes must comply with requirements under the Syar’iah.


 All ingredients must be checked as to their suitability to be certified Halal. All ingredients must be certified Halal before the product can be certified Halal.


 Any Haram (unlawful products) must be processed in separate facilities and never come into contact with Halal certifiable products.


 Halal and products considered Haram can never be stored together.19


Thailand is taking the lead with their world class Halal Science centre at Chulalongkorn University in Bangkok established in 1994.20


The centre focuses


on developing standards, Haram ingredient detection for certification purposes, production system development with a Halal-GMP/HACCP framework, and consumer information services as well as research. The Halal centre has recently developed a completely integrated approach to Halal integrity through a supply chain integration system with a positive Halal ingredient list, a procurement and manufacturing procedure certification and supply chain tracking system called HAL-Q, converging GMP, HACCP, Halal, and Toyyibaan into a single set of procedures.21


Figure 2: Strong Halal cosmetic competition in Malaysia with many philosophical and technical issues to resolve.


These advances will solve many Halal integrity issues now allowing much easier world trade with a trusted certification and tracking system.


Conclusion


In a world that is becoming more spiritually conscious, awareness of Halal cosmetics is still low within the Muslim community. Muslim consumers are increasing in affluence and beginning


to focus upon their religious obligations that demand for Halal cosmetics is set to increase exponentially. Muslim consumers would be expected to exhibit strong loyalty to trusted Halal and Toyyibaan certified products over non- compliant products based on behaviour in other Muslim markets. In addition to Syar’iah compliance, Halal products will require brand building. However, how this will be done within an industry


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April 2012 PERSONAL CARE 27


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