IN-COSMETICS
Wendy Lewis & Co, will present ‘From Facebook to face creams - exploring social media channels and their impacts on beauty brands’. Wendy is the author of 11 books including; Plastic makes perfect: the complete cosmetic beauty guide (Orion) and America’s cosmetic doctors and dentists (Castle Connolly Medical) and has been featured in The New York Times, ELLE and Harpers Bazaar among other international titles.
Closing the Marketing Trends programme, Amy Kean of MPG Media Contacts will use research, sociological thought and the latest cosmetics case studies to examine the secrets of success in social commerce in ‘Re-creating the mall online: how to make social shopping truly beautiful’ from 13:30-14:15. Interspersed within the Marketing
Trends programme, two in-focus solar beauty panel discussions will take place as part of the event’s central feature on sun care. These will include ‘E-communication – a major change in sun protection’ which looks at how to manage consumer information on sun-protection in the age of web 2.0; and ‘Exploring the future of nano protection’ which documents the innovation of nanoparticles in sun protection and the current concerns among consumers and regulatory bodies. The first will centre on consumer education, taking a close look at how best to manage consumer information. Panel members, including Patricia Pineau at L’Oréal, Marc Pissavini at Coty Lancaster, Benoît Escoffier at Oenobiol and Catherine Franck at Plannetinov will offer advice on how to deal with the widespread misconceptions about sun protection while answering questions on safety issues in the age of web 2.0. The second panel discussion will debate the promises of nanoparticles and beyond. Although they have been responsible for some of the most significant breakthroughs in sun-protection innovation, the use of nanoparticles has raised some concerns among consumers and regulatory bodies. The differing schools of thought will be investigated by experts including Uli Ostervalder at BASF, Marc Pissivani at Coty Lancaster, Dr Olivier Le Curieux-Belfond at EcoMundo. The discussion will be moderated by Karl Lintner well known for its vivifying views on innovation.
The in-cosmetics Marketing Trends Programme provides an ideal opportunity for companies to stay on top of marketing developments in a fast-paced beauty industry. The information and insight supplied will allow delegates to build on current business pursuits and venture into emerging new areas of the market.
32 PERSONAL CARE April 2012 in-focus
Visitors to in-cosmetics in Barcelona will not have to venture too far for a break on the beach during their stay in the city this year. For the first time in the show’s history, a beach is being created inside the Gran Via Exhibition Centre to tie in with the event’s Solar Beauty theme. The Beach will form the centrepiece of the in-focus programme and will house a full-scale innovation platform, combining different interactive and entertaining areas, designed to help industry players evaluate the latest developments and anticipate future trends. An ‘AdGallery’ on the history of sun care, charting the evolution of advertising campaigns from the 1930s to the present day, will take centre stage, alongside a ‘SkinClinic’ run by SkinLabs, with experts who will screen visitors’ skin and diagnose potential damage due to UV exposure.
In addition, ‘NanoWorld’ organised by EcoMundo, will update visitors on the life cycle of nanoparticles in a sun protection cream – from design to waste - and their regulatory status around the world, while Attraction and Planetinnov’s ‘WebInsight’ will reveal the results of an exclusive study on nanoparticles in sunscreen and how they are viewed by different online communities.
Meanwhile, for those wanting to relax and refresh, a beauty bar will offer visitors the opportunity to sample a selection of ‘SolarDrinks’. To ensure that visitors are easily able to identify exhibitors with Solar Beauty innovations and formulations, a dedicated Solar Beauty Trail will also be outlined on the in-cosmetics website and in a guide distributed at the event. Leading suppliers such as Arkema, BASF,
Cargill, Cosmetochem, Croda, Daito Kasei, DKSH, DSM, Jan Dekker, Laserson, Lipotec, Laboratoires Prod’hyg, Solabia, Tagra and Total will showcase their latest actives, functional ingredients and product concepts opening a whole new world of possibilities in the field of sun protection and radiant beauty. Away from the Beach, the in-focus educational programme will host a high- profile Scientific Seminar entitled ‘Spotlight on Sun Protection’ on 17 April (14:00-18:00). The Seminar will provide an opportunity to learn about the work being done by the International Standard Organization (ISO) cosmetic committee on sunscreen. With the publication of the ISO 24442 – 24443 and 24443 dealing with UVA in vivo and in vitro and UVB in vitro protection methods the world is now in the process of using a single method to determine SPF or UVA PF; a big change compared to the five to six methods available previously. Dr Philippe Masson, chair of the Sunscreen Working Group and Dominique Lutz, general manager at Helioscreen will update the participants. Regulations governing sun protection products and sunscreens in the EU, US and Asia Pacific will be reviewed by Anne-Gael Glevarec from DSM and Alain Khaiat from Seers Consulting; giving visitors the latest updates in these important markets. Dr Uli Osterwalder from BASF will provide insight into the trends affecting the industry over the coming months and the seminar will conclude with an overview of the use of nano particles in sun protection.
On the Innovation Zone, Mintel Beauty
& Personal Care will shine a light on innovation in sun care from around the world. Twice a day, Mintel’s beauty
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