IN-COSMETICS
Barcelona show to focus on solar beauty
in-cosmetics will analyse solar beauty and social commerce as part of its free Marketing Trends programme at this year’s Barcelona event. Taking place from 17-19 April 2012, 13 presentations, panel discussions and live interviews led by industry experts will provide an analysis of the current personal care ingredients market, while looking at areas of potential growth. Speakers headlining include representatives from The King of Shaves, Future-Touch and Wendy Lewis & Co, alongside market research agencies such as Euromonitor, Mintel, Datamonitor and Organic Monitor. Cathy Laporte, group marketing manager at in-cosmetics said: “The Marketing Trends presentations have historically drawn in a high number of visitors who are keen to source new marketing ideas to set themselves apart from the competition. This year’s exciting line-up of presentations will offer new insights and enable delegates to build on their current knowledge of the industry.”
Kicking off the sessions on
Tuesday 17 April, Nikola Matic, project leader at Kline, will discuss ‘Opportunities in skin
care: exploring speciality actives’ at 10:30-11:15 which will analyse the trend towards more effective skin care products in line with consumer desire to appear younger.
Cosmeceutical companies often struggle to translate scientific findings to their consumers, while retaining scientific integrity. Dr Theresa Callaghan, owner of Callaghan Consulting International will discuss this issue in her presentation ‘Sense about science: the role of marketing in cosmetic clinical trials & the impact on consumer (mis-)understanding’ at 13:15-14:00.
Later that afternoon, Organic Monitor’s Amarjit Sahota and Judi Beerling will outline key findings from the company’s brand assessment study, in which over 50 cosmetic products were examined. Their presentation at 14:15-15:00 entitled ‘Natural & organic cosmetic brand naturalness ratings’, will serve as a cosmetic exposé and rank brands in order of naturalness. With the booming market potential for men’s toiletries increasing year-on-year, Will King, founder and CEO of The King of Shaves, will be
presenting ‘Men’s toiletries – the slumbering giant – how to awaken it?’ at 15:45-16:30. On Wednesday 18 April, the hottest issues and trends in sun protection will be analysed as Mintel’s Nica Lewis presents ‘Solar logic: innovation and insight in sun protection’ from 9:45-10:30. It will also include insight from Mintel’s newest European and US consumer research on sun care. From 12:30-13:15 Eric Vogelsberg from Kline will analyse ‘Future merger & acquisition trends and drivers across the personal care value chain’. During his 25-year tenure with Kline, Vogelsberg has advised clients on a range of corporate finance matters including mergers, acquisitions, divestitures and asset sales, as well as the development and execution of the strategies underlying these transactions.
At 13:45-14:30 Irina Barbalova from Euromonitor International will host ‘Exploring (new) paradigm shifts in global beauty’ in which she will consider the pursuit for luxury beauty in an uncertain global economy. Later that day, Antoinette van den Berg
from Future-Touch will investigate ‘How to translate future trends into innovation for raw materials suppliers’. The session, which takes place from 15:00-5:45, will be of particular interest to in-cosmetics visitors who are looking for opportunities to gain further insight into B2B sales. The final day at in-cosmetics will see Mark Whalley and Michaela Peck from Datamonitor delve into the issue of ‘The sensory & indulgent side of personal care’, in which they will take an economic view on quality and luxury from 9:45-10.30.
Ewa Hudson from Euromonitor International will investigate ‘Finding the sweet spot of nutricosmetics’ from 11:00-11:45, focusing on the sales of nutricosmetics, the tough regulatory framework challenging global penetration and the growing fashion for less conventional beauty solutions. At 12:15-13:00 Wendy Lewis, from
April 2012 PERSONAL CARE 31
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152