For example, •Laura, Gen X, is most interested in a meal kit set with variable components for the wide array of preferences for her family. At IDDBA 19, a meal kit case showcasing multiple ways to present components was merchandised specifically with her in mind.
•Diego, Millennial, is open to an upsell. The cheese department is a great place to leverage signage to suggest alternate flavors or highlight something bold and unique. Using his paradigm, adding more interesting flavors to a cheese coffin is an easy way to drive sales and interest.
•Lexi, Gen Z, is looking for plant-based options to work into her specific diet preferences. Walking a set with just her in mind can highlight gaps in products and opportunity for additional offerings.