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TIPS FOR NEW RETAIL (CONT.) ALWAYS OPTIMIZING


Internet shopping has taught people that a better deal is always just around the corner, causing anxiety and paralysis.


Re-Brand private label Less ‘inexpensive’ and more ‘remove the brand tax’.


Personalized Price Comparisons Cheapest store is less important than cheapest for me.


Dynamic Pricing Show positive potential of price volatility.


CAREFULLY CURATED Too many options can overwhelm consumers (online and off) and many are turning to smaller, subsets of pre-vetted products.


Approved by Professionals


Extend the credibility of those ‘in the know’; or become the source for the rare. Socially Generated


Highlight the most popular items. Bring online reviews to offline.


Data-driven Personalization


Use in-store and online consumer data to personalize and curate choices.


GAMIFY IT For some experienced digital shoppers, the excitement of shopping is less in the deal or the find, but the challenge of winning.


Increase Engagement with Low Involvement Products


Hook rewards to digital interaction. Develop ‘Prosumers’


Compel consumers to become influencer's.


Increase Basket Size Define the ‘correct’ purchase amount for consumers.


24 WHAT’S IN STORE | 2020 EASY DOES IT


For less experienced digital shoppers, the appeal of ‘new retail’ is less clear and a little intimidating. They need solutions that are only slightly different than traditional retail.


Follow Grooved Paths


Incorporate ‘new retail’ where they will: Mobile grocery


Quick stop grocery kiosks/lockers Mall anchors


Small Steps


Hook new tech to old habits: Cashierless shopping


BLENDED REALITY


Consumers now see the world through several ‘screens’ -- their phone, their tablet and the real world in front of them. They expect seamless integration between them all.


Digital Can’t be Separated from Physical


Digital interactions now influence $0.56 for every $1 spent.


In-Store Mobile Assistants Cell phones become in-store helpers.


Location-Based Marketing Geo locate and target down to the aisle level. MINDFUL NOW


Over-stimulated technology consumers are looking for a full sensory experience that allows them to disconnect and be in the moment.


Soothing environment


Provide an environment that removes the stress of the day.


© 2019 International Dairy Deli Bakery Association


Industry Landscape


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