DAIRY BY GENERATION (CONT.)
15 Dairy Categories by Generations FIGURE 42
Younger Millennial: HH born 1990+
Novelties - Fz
Top 2 Fastest Growing Categories Buyer Key Panel Driver Over Indexing On Dol Buyer
26.2% 14.2%
10.5% —
Toppings - Rfg
20.9% 14.8%
5.3% Whipped
Older Millennial: HH born 1981-89
Toppings - Rfg
13.9% 14.8%
5.3% Whipped
Desserts - Rfg
12.8% 0.9%
11.7% Milk, Natural Cheese, Yogurt DOWNLOAD FIGURE
Gen X: HH born 1965-80
Toppings - Rfg
13.1% 3.3%
9.5% Whipped
Novelties - Fz
9.4% 1.9%
7.4%
Natural Cheese, Sour Cream, Whipped Toppings - Rfg, Rfg Dips
Younger Boomers: HH born 1956-64
Toppings - Rfg
Top 2 Fastest Growing Categories
Key Panel Driver Buyer Dol Buyer Over Indexing On
14.7% 3.0%
11.4% Whipped Dips - Rfg
8.3% 2.1%
6.1%
Creams/Creamers, Cottage Cheese, Desserts - Rfg
Source: IRI, L52 weeks ending 4/21/19, Total US All Outlets
Older Boomers: HH born 1946-55
Toppings - Rfg
12.6% 1.1%
11.3% Whipped Dips - Rfg
9.3% 1.8%
7.4%
Ice Cream/Sherbet, Novelties - Fz, Butter/ Butter Blends, Margarine/ Spreads, Cottage Cheese, Desserts - Rfg
Retirees & Seniors: HH born before 1946
Toppings - Rf
4.6% —
7.6% Whipped
Novelties - Fz
2.8% 0.4%
2.4%
Ice Cream/Sherbet, Margarine/Spreads, Cottage Cheese, Desserts - Rfg
67
WHAT’S IN STORE | 2020
© 2019 International Dairy Deli Bakery Association
Dairy
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