DAIRY IS THE LARGEST EDIBLE AISLE Dairy continues to be an important driver of store
visits and sales in food retail. From traditional dairy products like milk and butter, to new and innovative takes on yogurt and beverages, dairy resonates with a wide spectrum of consumers seeking health and wellness benefits, indulgence, and emerging tastes and flavor combinations. Understanding dairy
Source: IRI
4 of the Top 15 Winning Edible Categories are Dairy FIGURE 33
Source: IRI Total US MULO+C, 52 weeks ending 5/19/19 >$1B Categories
10.1% 8.6% 7.7%
7.2% 7.0% 7.0%
6.5% 5.9%
5.7% 5.4%
5.0% 5.0% 4.9%
13.5% 12.2% DOWNLOAD FIGURE
consumer preferences and lifestyles can help better position your dairy department to generate greater foot traffic, sales, and overall customer satisfaction. This includes noticing the demand for label claims on the growing products of the dairy aisle.