Online Shoppers Spend More and Still Shop In-Store Frequent
Monthly
Weekly Online Grocery Spend Weekly Brick & Mortar Spend Total Weekly Grocery Spend Online Share of Wallet
$59
$108 $167 39%
$35 $99
$134 29%
Occasional
$15 $96 $111 13%
DOWNLOAD FIGURE
Not at all N/A
$102 $102 N/A
According to FMA, shoppers visit an average of 4.4 banners per month and regularly shop 3.1 channels to meet their diverse grocery needs.
Among brick-and-mortar grocery store-selection criteria-quality, freshness, low prices, cleanliness, and variety-represent ways the physical store competes for shopper loyalty. The 43% of consumers who shop online also average 1.7 trips a week to their physical stores, higher than the national average of 1.6 trips per week.