Deli Section Buyers are Most Likely to be Drinking Wine or Craft Beer, also Interested in Other Alcoholic Beverages Simmons High Propensity Target Survey Index
121
Imported Wine
Craft Beer
Domestic Wine
Gin
Cordials & Liqueurs
Champagne & Sparkling Wine
Source: IRI ShopperSights Industry Dairy-Deli Hierarchy (RW+UPC), Total US Multi Outlet 52 Weeks Ending 4/21/2019