For years our industry has looked at cheese as fixed weight or as random weight, living in isolation from each other.
All Fixed Weight $15.1B 0.01% vs. YA All Random Weight $2.5B Source: IRI Unify, Total Store View + Perimeter, Total US Multi Outlet, 52 Weeks Ending 4/21/19
Cheese Location Within the Store FIGURE 57
FIGURE 59 Cheese Location Within the Store
But consumers do not think in terms of fixed or random, but rather in terms of where in the store
Total Dairy-Deli $18.5B 0.0% vs. YA Dairy Case $12.6B 0.5% vs. YA Source: IRI Industry Dairy-Deli Hierarchy (RW + UPC), Total US Multi Outlet, 52 Weeks Ending 4/21/19 Deli Section $5.8B 0.9% vs. YA 0.3% vs. YA DOWNLOAD FIGURE