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AX AZ


BB BD


BD BE BF BG BH BI BJ BL


BM BN


BO BQ BR BR BS BV BV


BW BW


BX CC CD CE


CF CG


FIGURE INDEX (UPDATE) Figure #


Title DEMOGRAPHICS


Gen Z: Born 1995-2015, Size: 25% of the population Millennial: Born Between 1980-1994, Size: 95 Million Gen X: Born Between 1965-1979, Size: 82 Million Baby Boomer: Born Between 1944-1964, Size: 76 Million


79.1b XXXII


XXXIII XXXIV


XXXV 120.1a 120.1b 122.1a


On The Label Bread


ISB Interest, by Age, November 2019


Opinions of ISBs, by Parental Status, November 2019


Updated: Center Store Latest 52 Weeks


Updated: Center Store Latest 13 Weeks


Updated: Cookies & Crackers Latest 52 Weeks


MEET LAURA, DIEGO AND LEXI122.1b 124.1a 124.1b


Updated: Cookies & Crackers Latest 13 Weeks


Introduced first at the IDDBA 19 trade show, in an area of the show floor called ‘What’s in Store Live’, meet Laura, Diego and Lexi. In order to bring trend reporting to life, IDDBA ideated these three distinct personas that both represent current customer make up as well as serve as a lens and real-world example of how stores and manufacturers can execute using this data.


Updated: In-Store Bakery Latest 52 Weeks


Updated: In-Store Bakery Latest 13 Weeks


June Update XXXVI


Persona creation should be as detailed and descriptive as possible. Laura, Diego and Lexi all have family background stories, philosophies on how to eat and individual preferences. They are as close to customers as possible in their diversity of detail. While they serve as representative demographics, the goal is to continue to make the changes in the shopping environment real and actionable. They are included here as a reference point to the work and perhaps serve some element of inspiration while digesting the rest of the industry landscape. There is a lot written about customer groups, millennials specifically, and often the research can read as just a departure from the status quo as opposed to a call to action. The goal is to bridge this gap leveraging these personas.


XXXVII XXXVIII


XXXIX XL


XLI XLII XLIII XLIV XLV XLVI XLVII


XLVIII


XXIV.1a XXV.1a 30.2a


30.2b XXVIII.1a


Shoppers Turn to Different Sources for First-Time vs. Repeat Purchases


Purchase Preferences The Store is a Discovery Hub


Total US Plant-Based Food Dollar Sales 2019


Plant-Based Meat Dollar Sales 2019


Plant-Based Meat Type Dollar Sales 2019


Plant-Based Milk Dollar Sales 2019


Snacking, a Mainstream Phenomenon


Top 5 Sweet Baked Goods Attributes


Sweet Baked Goods: Attributes Most Likely to Seek


Reasons for Snacking Top 5 Salty Snack Attributes


Updated: Total Dairy Latest 52 Weeks


Updated: Total Dairy Latest 13 Weeks


Updated: Total Dairy Cheese Latest 52 Weeks


Updated: Total Dairy Cheese Latest 13 Weeks


Updated: Refrigerated Meals Latest 52 Weeks


CT CU CV 122.2b 124.2a 124.2b


Online Shoppers Turn to a Variety of Digital Storefronts


CP CQ CR CS 79.2b 120.2a 120.2b 122.2a


Updated: Center Store Latest 52 Weeks


Updated: Center Store Latest 13 Weeks


Updated: Cookies & Crackers Latest 52 Weeks


Updated: Cookies & Crackers Latest 13 Weeks


Updated: In-Store Bakery Latest 52 Weeks


Updated: In-Store Bakery Latest 13 Weeks


CI CJ CK CL CM CN CO


Updated: Deli Prepared Dept. Top Line Latest 13 Weeks


Page CH


Figure # XXIX.1a


XXX.1a XXXI.1a 75.2a 75.2b 78.2a 78.2b 79.2a


Title


Updated: Refrigerated Meals Latest 13 Weeks


Updated: Random Weight Deli Meat Latest 52 Weeks


Updated: Random Weight Deli Meat Latest 13 Weeks


Updated: Total Deli Meats Latest 52 Weeks


Updated: Total Deli Meats Latest 13 Weeks


Updated: Deli Cheese Latest 52 Weeks


Updated: Deli Cheese Latest 13 Weeks


Updated Deli Prepared Dept. Top Line Latest 52 Weeks


Updated: Deli Prepared Dept. Top Line Latest 13 Weeks


xiv


WHAT’S IN STORE | 2020


© 2020 International Dairy Deli Bakery Association


Introduction

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