ONLINE SHOPPING (CONT.)The Store is a Dicovery Hub FIGURE XXXIX DOWNLOAD FIGURE
The Store is a Discovery Hub FIGURE XXXIX
81% go into physical stores to discover and evaluate new products 52% 63% 62% tend to buy more than intended when shopping in-store 26% 57% 57% have researched products online Baby Boomers
Consumers, especially Gen Zers, seek out stores that offer unique experiences — not just products and checkout lines. Fifty-one percent of Gen Z shoppers have attended a pop-up store, while 42% have
with a mobile device while in-store Gen Xers Millennials Gen Zers
Source: “Connected Shoppers Report, Third Edition,” Salesforce Research, Data in this report is from a blind survey conducted June 14–July 2, 2019, that generated 10,614 responses
participated in an experience-driven social event or demo inside a store.
25% of shoppers have recently taken their business elsewhere as a direct result of a poor in-store experience.