Private label offers a huge opportunity for dairy processors of everything from conventional or specialty cheese to unique ice creams to extended life milk to partner with large retailers to expand their own brands. Retailers no longer refer to their brands as “private label,” but as "Own Brands.” There was a time when private label was nothing more than a me- too item, knocking off a popular national brand item. Due to organizations like the PLMA (Private Label Manufacturers Assoc), this has evolved over many years to a very sophisticated business of sourcing, strict quality assurance, and collaboration between retailer and manufacturer. The end goal – to provide unique items that are specific to a chain.
These are also referred to as “destination products,” as consumers will return to a store to find that specific item that is not available elsewhere. This requires solid relationships, trust, a little risk, and a collaborative attitude to make the item(s) successful. The time is now, and these opportunities are available at all major chains.