INTEREST IN SWEETS WITH ADDED VALUE The protein trend isn’t ubiquitous in the bakery department, though options do exist for protein- packed baked goods. Makers of protein bars have expanded to include packaged cookies in their portfolio, though they are often found in center-store grocery aisles or health centers. Common recipes on sites like Pinterest or Allrecipes include no-bake protein balls which would be a perfect fit for the
bakery department, yet they are not readily available to date.
Source: Nielsen Healthy Shopper Survey 2018
Americans Incorporate Plant-Based 39%
trying to incorporate more plant-based foods into their diet.
Source: Nielsen Healthy Shopper Survey 2018 59%
agree it’s important to have a balance of both animal and plant-based food.