BAKERY PACKAGING INTERESTS Themes that we are seeing among growing products
within the Packaged Bakery Aisle are focused around several areas.
Health and Wellness
Some of the top growing H&W claims within the bakery aisle include:
• 100% Natural (+4.5%) • Organic (+18.6%) – Organic options now expanded into other categories like English Muffins
• Multi Grains (5.8%) - Also Sprouted Grain and Super Grains continue to gain traction
• Omega DHA (+517.6%) Absence of Negatives
More manufacturers are reformulating and calling out “No High Fructose Corn Syrup” & “No Artificial Flavors or Colors” on the front of their packages.
Removing many artificial ingredients and dyes. Consumers want clean simple ingredients that they can understand. There is literally kid target bread available that touts “ingredients you can pronounce”.
• No Artificial Preservatives +3.0% • Non-GMO +49.2%
Dietary needs are fueling some pockets of growth as well like Gluten-Free (+9.0%), Dairy-Free (+6.7%), Low/Less Carbohydrates (+12.7%) to name a few.
Plant-based options are rising in popularity. It’s growing in every category. Almond flour tortillas are just one example. Healthy alternative to wheat and other grain flours. Almond flour is gluten-free, high in protein, vitamin E and low in carbohydrates and contains fiber.