In addition, consumers are turning to a wider variety of colorful vegetables to add flavor to the more traditional favorites of spinach and kale. Some popular options are beets, pumpkins, cabbage, and carrots. Health concerns often drive smoothie sales, but the addition of alcohol for an alternative adult beverage is gaining traction in the category. Also, while seasonal fruits will always be favorite ingredients, exotic fruits like yuzu are gaining popularity.
Activated charcoal, which is a growing health trend, is also having an effect on the smoothie category. The ingredient creates a sweet and creamy beverage when added to smoothies, as well as providing naturally detoxifying benefits.
Source: Progressive Grocer, Special Report, 72nd Annual Consumer Expenditures Study, July 25, 2019