What's in Store 2020

BAKERY OVERVIEW (CONT.)

Fresh Bakery by Category FIGURE 124

Category

Breads, Rolls & Bagels

Rolls

Breads Bagels Tortillas Pretzels

Flatbreads Pitas

English Muffins Pies & Cakes Cakes Pies

Change vs YA

Desserts & Snacks Cookies

Brownies/Squares/ Bars

Pastries & Doughnuts

Morning Goods Doughnuts Croissants

Trays, Misc. & Other Items

Miscellaneous

Other Fresh Bakery Bakery Trays

Bakery Ingredients

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14.1% 9.0%

21.2% 11.6% 0.4% -6.7% -9.4%

-37.8% 3.1% 11.1% 12.9% 3.3% 9.7% 8.4%

25.6%

11.3% 10.8%

14.6% 4.3%

8.5% -9.1%

24.3% 15.9% 6.0%

12.3% 14.7%

7.5%

14.2% 65.7% 11.5%

-57.7% -57.3% -61.3% 11.3% 13.6% 1.5%

14.6% 12.6%

41.6%

14.2% 13.1%

16.0% 12.8%

16.9% -6.1%

30.7% 52.8% -13.0%

39.7% 43.8% 14.8% 0.8% 0.7% 0.1% 0.0% 0.0% —

82.6% 17.4% —

91.3% 8.7%

—

49.0% 38.2% 12.8%

—

33.1% 40.1% 22.6% 4.2%

41.6% 41.3% 15.1% 0.9% 0.9% 0.1% 0.1% 0.0% —

81.3% 18.7% —

92.4% 7.6%

—

49.2% 37.1% 13.6%

—

39.5% 35.0% 21.2% 4.3%

37.9% 45.8% 14.5% 0.6% 0.8% 0.3% 0.1% 0.1% —

80.9% 19.1% —

93.0% 7.0%

—

49.5% 37.6% 12.9%

—

41.2% 35.9% 17.3% 5.6%

22.8% 9.1%

10.0% 3.4% 0.2% 0.2% 0.0% 0.0% 0.0%

34.8% 28.8% 6.1%

10.6% 9.6%

0.9%

22.9% 11.2%

8.7% 2.9%

8.9% 2.9%

3.6% 2.0% 0.4%

Source: IRI Unify in the Total Store View + Perimeter syndicated hierarchy and data model, 52 weeks ending June 16, 2019

22.3% 9.3%

9.2% 3.4% 0.2% 0.2% 0.0% 0.0% 0.0%

34.9% 28.4% 6.5%

10.7% 9.9%

0.8%

22.9% 11.3%

8.5% 3.1%

9.2% 3.6%

3.2% 1.9% 0.4%

143 WHAT’S IN STORE | 2020 © 2019 International Dairy Deli Bakery Association Sales %

Sales % Change vs 3YA

Share to Category

—

Share to Category YA

—

Share to Category 3 YA

—

Share to Packaged Bakery

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Share to Packaged Bakery YA

Share to Packaged Bakery 3 YA

23.0% 8.7%

10.5% 3.3% 0.1% 0.2% 0.1% 0.0% 0.0%

35.4% 28.6% 6.8%

10.4% 9.7%

0.7%

22.6% 11.2%

8.5% 2.9%

8.6% 3.6%

3.1% 1.5% 0.5%

Bakery

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