Total US Retail Sales of "Other" Non-Dairy Milks, at Current Prices, 2014-2024 FIGURE XX
“Other” Milk sales FIGURE 19
Regardless of the growth or decline seen in dollar-sales, both dairy and non-dairy milks are being confronted by stagnant purchasing patterns. Indeed, 63% of dairy milk consumers and 52% of non-dairy milk consumers are purchasing the same amount of milk now as they were one year ago. These habitual buying patterns could prove challenging for sales in the future, as consumers are not motivated to change their shopping behavior, be it positive or negative.