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YOGURT YOGURT IDENTITY RULE


The US Food and Drug Administration (FDA) plans to release later this year a final rule that amends the federal standard of identity for yogurt and revokes the standards for low-fat and non-fat yogurt, according to the agency's spring 2019 “Unified Agenda of Regulatory and Deregulatory Actions,” which was released last week.


The final rule “will allow for technological advances in food processing, reflect industry practices, and align the standards with products in the marketplace,” said Ned Sharpless, FDA's acting commissioner. “The final rule will define safe and suitable ingredients for yogurt, including cultures, flavoring, color additives


stabilizers, emulsifiers, and preservatives...also help remove barriers to innovation while preserving the basic nature and essential characteristics of yogurt expected by consumers.”


The process of amending the standards for yogurt identity has been ongoing for almost two decades.


The FDA is planning to release a proposed rule that would update the definition for the implied nutrient content claim “healthy” to be consistent with current nutrition science and federal dietary guidelines.


Source: Cheese Reporter


ANOTHER HEALTH CLAIM: PROBIOTICS FOR GUT HEALTH According to a report published by Schieberg


research: “gut health” and “bloating” are some of the popular search terms when it came to understanding the connection between nutrition and healthy living.


Google Trends analysis also highlighted this trend, showing a 200% increase in searches for phrases such as “best foods for bloating” and a 350% increase in searches for “best foods for gut health” between 2012 and 2017 in the US.


BCC Research expects that probiotics alone will reach a $50 billion market by 2020. But although they seem to be becoming ubiquitous, only 29% of customers know what probiotics are, according to a Harris Poll study cited by Kellogg.


Probiotic Interest FIGURE 46


Probiotic Interest FIGURE 50


Four generations are embracing snacks with probiotics, while Millennials and Gen X are driving yogurt with probiotics.


Seniors Boomers Gen X Millennials Source: IRI 2019 Snacking Survey and IRI Shopper Intelligence Platform Yogurt Drinks are Outside of Yogurt WHAT’S IN STORE | 2020 © 2019 International Dairy Deli Bakery Association Dairy 74 18% 40% 14% 22%


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