FRESH E-COMMERCE GROWS This is an area with a lot of growth potential. When
e-commerce for grocery was first launched there was a serious focus on center store and shelf stable products for ease of storage, delivery and inventory. Now that there are multiple solutions in the marketplace, the breadth and depth of products
offered has expanded all the way to perishable, in the form of packaged baked goods. The catch is that these products need to be consistently offered to truly understand customer interest.
Consumers Will Continue Ecommerce Consider- FIGURE 109
Consumers Will Continue E-Commerce Consideration FIGURE 128
Percent who would buy fresh foods online if fast delivery was offered ALL CONSUMERS
MILLENNIALS 36% 45%
Percent who want fresh foods as part of their grocery store pick-up ALL CONSUMERS